Asahi Point Zero Beer is a Beverage Without Alcohol

 - Nov 13, 2009   Updated: Jul 5 2011
References: & foodbev
I've never understood the appeal of non-alcoholic beer, except, maybe to help on-the-wagon sports watchers feel included. Well, it looks like I'm one of a few because Asahi Point-Zero beer is a new non-alcoholic, carbonated beer-tasting beverage.

Asahi Point-Zero beer is made by carbonating a wort mixture from boiled malt and hops. No fermentation takes place and hence no alcohol is produced; only a bubbly, golden, alcohol-free, additive-free drink.

Implications - Many consumers in today's society are unable to indulge in a wide range of products due to different health conditions. Businesses who are able to provide similar or comparable experiences that won't have negative consequences will appeal to these consumers. Firstly, the business will be perceived as considerate of consumer needs and innovative for its capacity to create an alternative product.