Freddie W's 'Power Hour' is a hilarious parody on Kanye West's video for his hit song 'Power'. The video is essentially imitating life in college and university, going through all the classic drinking games.
From beer pong to Edward 40-hands, the games continue throughout the video until its gross and predictable ending. Definitely a great cultural reference to a student's way of life, Freddie W's 'Power Hour' is worth a look.
Implications - Popular culture is becoming more than just a form of entertainment. Consumers are looking for products that are integrated with some aspect of a popular character. Companies could integrate their items with certain media figures in order to appeal to a greater audience.