When one joins in celebrations and merry drinking with friends, one inevitably witnesses drinking rituals. Many movies glamorize and promote binge drinking along with innovative drinking games such as beer pong, beer funneling, flip cup and card games like Kings. With the increased popularity of so many new innovations like mobile drinking apps, floating beer pong tables and double fisting drinking hats, binge drinking is promoted now more than ever before.
Marketing companies, in partnership with alcohol manufacturers, are creating drinking focused games and drink ritual-promoting products. The high consumer demand for engaging drinking experiences is on the rise, and liquor companies are in on the secret. Supporting these innovations and creating even better ideas.
Popular drinking rituals and supporting innovations range from creative brewskie dispensers to spinning cup drinking games.
- Gen Z
- Gen Alpha
- Gen X
- Millennial (primary audience)
