Big Boss Brewing Company does away with traditional beer tasting methods in a commercial that features the be all and end all of drinking games.
The Last Bar Fight is the name of the arcade game featured in this commercial. The entire commercial over-dramatizes the process of tasting beer, beginning with the opening dialogue. "There's some people out there that still like to fight, but they don't fight for peace or for justice. They just fight for the one thing in this world still worth fighting for: beer." If that line doesn't get a chuckle out of you, the rest of the commercial gets even more ridiculous.
Prior to the game, both participants place their cup under a beer tap. They go head to head in a combat game and the winner gets a full cup of beer.
Key Themes Behind This Trend
- Gamified Advertising
- Exploring the use of gamification in advertising to engage consumers and promote products in a unique and interactive way.
- Novel Beer Tasting Methods
- Experimenting with unconventional approaches to beer tasting, such as incorporating arcade games, to create memorable and entertaining experiences for customers.
- Emphasizing Fun and Entertainment
- Focusing on creating fun and entertaining marketing campaigns that capture consumers' attention and foster a positive brand image.
Where This Applies
- Advertising
- Opportunities for advertisers to incorporate gamification strategies into their campaigns, creating immersive experiences that resonate with target audiences.
- Craft Beer
- Innovative breweries can explore unique beer tasting methods, such as gamified experiences, to differentiate their products and attract beer enthusiasts.
- Gaming
- Collaboration between gaming and advertising industries to create engaging ad experiences within arcade games, providing a new revenue stream and increased brand exposure.
