Readers of Apartment Therapy have been challenged by Bloomingdale's to design room sets with furniture from Bloomingdale's new collection.
True to blogging fashion, photos will be published and then the race is on to see which blogger can drive the most votes to their design. Furniture on 5 is located in the Bloomingdale's main New York City store. The winner will get stuff from Furniture on 5.
Implications - A smart way to induce consumer attention and excitement is to create participatory opportunities for consumers to join forces with your business. Businesses who can create contests where the public vote -- perhaps on product packaging or advertising campaign ideas -- will stir up consumer excitement.