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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,375 more

Dual Functionality

The credit-crunched look to save with 2-for-1 combo purchases

Implications - Consumers will continue to buy throughout the credit crisis, but what they desire and need has changed. Looking to conserve their money as best as possible, they have become inclined to buy two-in-one combo items that give them more functionality for less money than buying two separate items.
3.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
11 Featured, 91 Examples:
2,037,691 Total Clicks
Date Range:
Apr 09 — Oct 09
Trending:
Average
Consumer Insight Topics:

Featured Examples

Multi-Tasking Tables
Multi-Tasking Tables
John Green's 'Embrace Table' is a Three-In-One Space-Saving Solution
Industrial designer John Green’s ‘Embrace Table’ is beautiful. Sleek lines and a multi-functional design the ‘Embrace Table’ is a three-in-one design concept. The table can act as shelving, storage or… MORE
Cabinet Bathtubs
Cabinet Bathtubs
Badkast Wooden Wardrobe and Tub Combo
The Badkast wooden bathtub cabinet designed by Anna van de Lei is made from one single larch tree. Think of it as a changing room within a tub surround. You can take a calming soak while enjoying the aroma… MORE
Ottoman Workout Benches
Ottoman Workout Benches
Hybrid Furniture Designed for City Dwellers
The Ottoman-Bench is designed for city dwellers who live in small spaces. The triple seat ottoman folds out to reveal a full workout bench. The workout station includes an adjustable bench, an Olympic… MORE
Hybrid Scooter-Strollers
Hybrid Scooter-Strollers
Baby-Going is Fun for Both Mom and Child
Baby-Going is a two-in-one scooter that also turns into a suitable stroller for young children and babies. Perfect for long strolls and running errands, the Baby-Going seats both mom and baby for the… MORE
Transforming Eating Utensils
Transforming Eating Utensils
'Chopsticks Plus One' is a Spoon and Chopstick Hybrid
Do you ever eat with chopsticks and think to yourself “man, I wish these could easily convert into a spoon." Well, have I got a product for you my friend. The Chopsticks Plus One are the 21st century equivalent… MORE
Hybrid Kayak Shelters
Hybrid Kayak Shelters
Kahuna Adventure Tent Kayak Makes Camping Sleek
It can be a difficult trip out into the wilderness when there is too much to carry. With the Kahuna Adventure Tent Kayak, many important elements are combined in one in order to make the journey a little… MORE
Faucets for iPod Lovers
Faucets for iPod Lovers
Hego Waterdesign Creates a Futuristic One-Touch Faucet
The good people of Hego WaterDesign have created the latest in faucet technology. No more handles, this is the new one-touch faucet. The names I.WO and I.WO.e are blatant examples of how bad the company… MORE
Wheelchair Beds
Wheelchair Beds
Combed Hybrid Helps Mobility of Physically Challenged
Designer Patrick Decker wanted ‘Combed’ to increase the mobility for the physically challenged. Moving from bed to wheelchair has always posed a problem and many must rely on others for support.… MORE
Jewelry Purse Hybrids
Jewelry Purse Hybrids
Tamlin & the Fall Miniaudieres are More Than Just Pretty Accessories
Hand bags are the greatest accessory ever, well, next to a really great piece of jewelry. Now you can have both at the same time! Tamlin & The Fall Miniaudieres are the must have for anyone seeking a fusion… MORE
Fused Furniture
Fused Furniture
Jurgenbey Creates Back-to-Back Hybrid Chairs
Jurgenbey, a Dutch designer, created some unique pieces of fused furniture. The ‘Kokon Chair,’ which can be seen in the first image, is an example of how Jurgenbey uses raw, elastic and synthetic fiber… MORE
Compact Sink Latrines
Compact Sink Latrines
This Eco-Friendly Toilet Sink Combo System Does it All
At the London Design Festival, designer Roca revealed this amazing multi-tasking toilet sink combo system, the W + W (washbasin + watercloset). High-design meets eco-friendly waste and water management… MORE

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