Riding the emerging trend in the UK for the redevelopment of local community ties and organic home grown food, the Landshare movement aims to cover all bases with a simple but effective concept; by putting people with land who want to share it in touch with other people that want to grow stuff.
Now receiving widespread support form celebrity advocates of eco-gardening such as Hugh Fearnley-Whittingstall and popular household brands such as Everton Football Club and Channel 4, the profile of the movement is bound to spread even more quickly with these further aids to word-of-mouth.
With nearly 40,000 fans having signed up so far, the deal seems to be illustrating a cultural zeitgeist that captures the flavor of the moment. The sharing of communal resources and collaboration to achieve a greater good are now being amplified and promoted through 21st Century Web 2.0 technology, with Facebook, YouTube and supporting blogs.
The Landshare sign-up URL offers location based look-up to put you in touch with fellow land-sharers and the community spirit is strengthened with user forums sharing insights and information on relevant subjects. Extending the idea of local online communities working in real life, imagine the possibilities for setting up a mobile WAP site using location based services for people to connect on the move too.