Category
Tech
Reply Surfaces
Trend cluster
Category
Gen Z
Investing
Investing for young Gen Z consumers is made easier with apps and communities.
4.0
Trend score
What's Happening
What is the Gen Z Investing trend?
Gen Z Investing: Gen Z is entering a new world of fintech, and banking apps, community platforms and services are being designed to help them navigate investing in the modern age. These platforms ensure that young consumers are able to set themselves up for the future in today's changing financial landscape.
Insight
The consumer insight behind the Gen Z Investing trend
Banking and investment services aren't just about monetary exchanges, but cryptocurrencies and apps that give users more autonomy over their money. This changing financial landscape has a learning curve, and more consumers are pushing for financial literacy being tackled within the education system to address this. With the North American education system still lagging behind, some brands and communities are helping to fill that gap.
Trend themes
Themes within the Gen Z Investing trend
Three behaviours holding the trend together01
Next-Gen Investment Platforms
Investment and banking apps are being designed to cater to a young audience with a focus on cryptocurrencies and financial literacy.
02
Virtual Influencers in Finance
Virtual influencers are being used to target millennials and Gen Z by offering relatable and approachable messaging on financial investment markets.
03
Teen-Centric Investment Apps
Investment apps targeting teenagers are providing educational modules and tools to help them explore the world of responsible investing and build financial literacy.
Industry implications
What the Gen Z Investing trend means for industry
Where the trend changes the playbookFor
Fintech Industry
Fintech companies are developing investment and banking apps to help young consumers navigate the changing financial landscape.
For
Influencer Marketing Industry
Virtual influencers are becoming a popular marketing tool in the finance and investment industry to target younger audiences.
For
Education Industry
There is a growing need for financial literacy education to be integrated into the education system to address the learning curve presented by the changing financial landscape.
Workshop question
How could your brand better prioritize customer education and support?
Trend signals
Trend signals for Gen Z Investing
Trend score 4.0 out of 10, from popularity 60%, activity 42%, freshness 17%.
Popularity60%
Activity42%
Freshness17%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Gen Z Investing trend
7 featured examples from Apr 13, 2021 to Aug 1, 2023CategoryTech
Gen Z-Oriented Fintech Banking
Hero Financials is an Alternative Banking Solution for Canadians
As the demand for personalized financial services grows, fintech companies have the opportunity to innovate on traditional banking methods and provide tailored offers to niche mar…
CategoryTech
Teen-Targeting Investing Apps
This App Helps Teens Invest Responsibly With Parental Permission
Fintech companies can develop innovative investment products that target younger demographics and offer educational resources.
CategoryBusiness
Teen-Focused Crypto Investment Apps
Step Launches First-Ever Crypto Investment Product for Teens
As cryptocurrency becomes more mainstream, there may be increasing demand for investment apps catering to young investors.
CategoryLifestyle
Teen-Targeted Investment Apps
The 'Bloom' App Helps Users to Build Longterm Wealth
The 'Bloom' app disrupts the personal finance industry by providing a platform for teens and 20-somethings to easily start investing and building longterm wealth.
CategoryBusiness
Investing Gen Z Group Chats
Finary Raises Money to Build the Investing Chat Platform
Finary's platform provides opportunities for disruptive innovation in online investing, socially responsible investing, and digital banking.
CategoryBusiness
Teen-Targeted Banking Features
Verizon Launches 'Family Money' For Gen Z and Gen Alpha Bankers
Telecommunications companies can expand into the banking industry by offering simple, localised, mobile banking options, as shown by Verizon’s Family Money.
CategoryMarketing
Virtual Influencer Insurance Campaigns
This Campaign Uses Rozy to Reach Millennials & Gen Z
The use of virtual influencers in insurance campaigns presents an opportunity for insurance companies to modernize their marketing strategies and appeal to younger demographics.
