Smart systems associated with bottles help users prioritize sustainability
Trend - Connected bottles and smart systems associated with paper or plastic-based bottles are now being designed to help users be more sustainable. Examples in this space include everything from connected, reusable prescription bottles to smart plastic recycling systems with monetary incentives.
Insight - As climate anxiety continues to spread among consumers, more are looking for ways to reduce the impact of their own purchases and lifestyles on the environment. These consumers are turning to brands that offer both micro and macro solutions that help their customers live more sustainably.
Insight - As climate anxiety continues to spread among consumers, more are looking for ways to reduce the impact of their own purchases and lifestyles on the environment. These consumers are turning to brands that offer both micro and macro solutions that help their customers live more sustainably.
Workshop Question - How is your brand empowering its customers to be more sustainable?
Trend Themes
1. Connected Sustainable Packaging - As climate anxiety continues to spread among consumers, brands are designing connected, reusable and sustainable packaging solutions for their products.
2. Micropayment Recycling Apps - Using micropayment and reward-based recycling apps like Recycle Glasgow could positively impact curb throwaway culture and help fight against climate change.
3. Smart Health Beverage Hydration Tracking - With sustainable packaging and data-driven design codes, smart beverage products like PÜL SmartCap promote eco-conscious and healthy living.
Industry Implications
1. Advertising - Using interactive and connected cartons like FreeWater's can help businesses to shift the paradigm of advertising and fight climate change at the same time.
2. Food and Beverage - FreeWater's shift of using advertising-funded products is just the first to disrupt the food and beverage industry by promoting sustainable living.
3. Health and Wellness - Sustainable and smart hydration products like PÜL SmartCap and Desert Harvest supplements reduce carbon footprint and promote healthy living.
