Augmented reality scans on beverage bottles and packaging offer musical experiences
Trend - Brands using AR elements on product packaging is a popular way to offer product information and even game-based interactions, and now beverage brands are using this technology to create musical experiences with their products.
Insight - Interactive product experiences are intriguing for customers for their ability to offer something new, and they often create lasting impressions on consumers. These experiences are especially appealing when they're seamlessly integrated into the purchase journey or the product itself--preventing consumers from having to go out of their way to engage with the brands in question.
Insight - Interactive product experiences are intriguing for customers for their ability to offer something new, and they often create lasting impressions on consumers. These experiences are especially appealing when they're seamlessly integrated into the purchase journey or the product itself--preventing consumers from having to go out of their way to engage with the brands in question.
Workshop Question - How could your brand seamlessly integrate interactive elements into its product experience?
Trend Themes
1. Interactive Product Packaging - The use of AR elements on product packaging promotes interactive experiences with products, replacing the need for consumers to go out of their way to engage with the brands.
2. Augmented Reality Experiences - AR experiences recreate missed festival experiences or elevate food and beverage offerings to capture some of the mystery and essence of space.
3. QR Code Scanning Promotions - QR code scanning on marketing campaigns create an element of gamification for consumers to win music-themed prizes and be rewarded with other music-related content.
Industry Implications
1. Beverage Industry - The beverage industry can utilize interactive product packaging with AR elements and digital technology to enhance the buying experience and create lasting impressions on consumers.
2. Music Industry - The promotion of music-themed prizes, coupled with interactive wine labels that offer a different refreshingly drinking experience, open opportunities for the music industry to co-create with beverage brands.
3. Marketing Industry - Promotions and campaigns using QR code scanning generate engagement with consumers, with the possibility of receiving gamified rewards and music-related content that connects with their passion points.
