Category
Lifestyle
Assisted Choices
Trend cluster
Category
Musical
Bottle
Augmented reality scans on beverage bottles and packaging offer musical experiences.
4.7
Trend score
Trend
What is the Musical Bottle trend?
Musical Bottle: Brands using AR elements on product packaging is a popular way to offer product information and even game-based interactions, and now beverage brands are using this technology to create musical experiences with their products.
Insight
The consumer insight behind the Musical Bottle trend
Interactive product experiences are intriguing for customers for their ability to offer something new, and they often create lasting impressions on consumers. These experiences are especially appealing when they're seamlessly integrated into the purchase journey or the product itself--preventing consumers from having to go out of their way to engage with the brands in question.
Trend themes
Themes within the Musical Bottle trend
Three behaviours holding the trend together01
Interactive Product Packaging
The use of AR elements on product packaging promotes interactive experiences with products, replacing the need for consumers to go out of their way to engage with the brands.
02
Augmented Reality Experiences
AR experiences recreate missed festival experiences or elevate food and beverage offerings to capture some of the mystery and essence of space.
03
QR Code Scanning Promotions
QR code scanning on marketing campaigns create an element of gamification for consumers to win music-themed prizes and be rewarded with other music-related content.
Industry implications
What the Musical Bottle trend means for industry
Where the trend changes the playbookFor
Beverage Industry
The beverage industry can utilize interactive product packaging with AR elements and digital technology to enhance the buying experience and create lasting impressions on consumers.
For
Music Industry
The promotion of music-themed prizes, coupled with interactive wine labels that offer a different refreshingly drinking experience, open opportunities for the music industry to co-create with beverage brands.
For
Marketing Industry
Promotions and campaigns using QR code scanning generate engagement with consumers, with the possibility of receiving gamified rewards and music-related content that connects with their passion points.
Workshop question
How could your brand seamlessly integrate interactive elements into its product experience?
Trend signals
Trend signals for Musical Bottle
Trend score 4.7 out of 10, from popularity 69%, activity 61%, freshness 12%.
Popularity69%
Activity61%
Freshness12%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Musical Bottle trend
6 featured examples from May 11, 2021 to Jun 1, 2022CategoryLifestyle
AR Festival Bottles
Absolut and Tomorrowland Created Interactive Scannable Packaging
Absolut and Tomorrowland's AR festival bottles show potential for the alcohol industry to leverage technology to create innovative and interactive packaging designs
CategoryLifestyle
Musical Wine Labels
Enosophia's Interactive Wine Labels Enhance the Drinking Experience
Wine brands can utilize technology to reinvent their products and differentiate from competitors
CategoryMarketing
Music-Themed Soda Marketing Campaigns
This Coca-Cola On-Pack Promotion Targets Young Music Fans
The music industry can collaborate with soda/soft drink brands to create music-themed on-pack promotions that reward loyal fans with music-related prizes, creating a more relaxed…
CategoryMarketing
Free Beverage Companies
FreeWater is Paid for by the Ads Printed on Its Aluminum Bottles & Cartons
FreeWater's marketing concept has the potential to disrupt the food and beverage industry by offering innovative and eco-friendly methods of advertising and distribution.
CategoryLifestyle
Cosmically Inspired Colas
Cola-Cola Starlight Has an Out-of-This-World Flavor
Continuously innovating with unique flavors, packaging, and marketing strategies can differentiate brands and drive sales growth.
CategoryMarketing
Mixtape-Branded Cognacs
This Limited-Edition Bottle of Rémy Martin Celebrates the 80s
Brands in the alcohol and spirits industry can create unique branding opportunities by creating limited-edition versions of their products or collaborating with musicians or DJs.
