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Musical Bottle

Augmented reality scans on beverage bottles and packaging offer musical experiences

Trend - Brands using AR elements on product packaging is a popular way to offer product information and even game-based interactions, and now beverage brands are using this technology to create musical experiences with their products.

Insight - Interactive product experiences are intriguing for customers for their ability to offer something new, and they often create lasting impressions on consumers. These experiences are especially appealing when they're seamlessly integrated into the purchase journey or the product itself--preventing consumers from having to go out of their way to engage with the brands in question.
Workshop Question - How could your brand seamlessly integrate interactive elements into its product experience?
Trend Themes
1. Interactive Product Packaging - The use of AR elements on product packaging promotes interactive experiences with products, replacing the need for consumers to go out of their way to engage with the brands.
2. Augmented Reality Experiences - AR experiences recreate missed festival experiences or elevate food and beverage offerings to capture some of the mystery and essence of space.
3. QR Code Scanning Promotions - QR code scanning on marketing campaigns create an element of gamification for consumers to win music-themed prizes and be rewarded with other music-related content.
Industry Implications
1. Beverage Industry - The beverage industry can utilize interactive product packaging with AR elements and digital technology to enhance the buying experience and create lasting impressions on consumers.
2. Music Industry - The promotion of music-themed prizes, coupled with interactive wine labels that offer a different refreshingly drinking experience, open opportunities for the music industry to co-create with beverage brands.
3. Marketing Industry - Promotions and campaigns using QR code scanning generate engagement with consumers, with the possibility of receiving gamified rewards and music-related content that connects with their passion points.
5.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 53 Examples:
76,737 Total Clicks
Date Range:
May 21 — Jun 22
Trending:
Warm
Consumer Insight Topics:

Featured Examples

AR Festival Bottles
AR Festival Bottles
Absolut and Tomorrowland Created Interactive Scannable Packaging
Absolut and Tomorrowland teamed up to create a limited-edition bottle design that can be scanned to virtually transport users to a 360-degree augmented reality festival experience. The AR experience... MORE
Musical Wine Labels
Musical Wine Labels
Enosophia's Interactive Wine Labels Enhance the Drinking Experience
Enosophia, a brand that combines the Greek words “enos” for wine and “Sophia” for wisdom, uses interactive wine labels to help young adults experience a familiar product in a... MORE
Music-Themed Soda Marketing Campaigns
Music-Themed Soda Marketing Campaigns
This Coca-Cola On-Pack Promotion Targets Young Music Fans
This Coca-Cola on-pack promotion is being launched in the UK for the summer months for consumers to try their hand at winning some exclusive music-themed prizes. The promotion works by having... MORE
Free Beverage Companies
Free Beverage Companies
FreeWater is Paid for by the Ads Printed on Its Aluminum Bottles & Cartons
FreeWater makes eco-friendly, BPA-free products that double as a new kind of advertising medium, since advertisers have the option to distribute the water for free or sell the beverage for profit.... MORE
Cosmically Inspired Colas
Cosmically Inspired Colas
Cola-Cola Starlight Has an Out-of-This-World Flavor
With the launch of the new innovation platform, Coca-Cola Creations, Coca-Cola is introducing a brand-new limited-edition drink called Starlight. Oana Vlad, Senior Director for Global Brand... MORE
Mixtape-Branded Cognacs
Mixtape-Branded Cognacs
This Limited-Edition Bottle of Rémy Martin Celebrates the 80s
This limited-edition bottle of Rémy Martin is being launched by the brand as a way to pay homage to 1980s mixtape culture and encourage consumers to take the time to relive some of their favorite... MORE

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