Businesses offer parenting apps that go beyond raising infants
Trend - While parents have access to apps that help them raise infants, apps that help users with parenting throughout their children's many developmental stages are just now becoming popular. These apps help caregivers with everything from scheduling to prioritizing their kids' mental health.
Insight - Consumers' use of apps to help support their daily lives is so common that it's now second nature--with everything from banking to basic household controls now being available through apps. The convenience this offers consumers makes them open to the other areas of their lives that can be streamlined through apps--including everything from mental health to parenting.
Insight - Consumers' use of apps to help support their daily lives is so common that it's now second nature--with everything from banking to basic household controls now being available through apps. The convenience this offers consumers makes them open to the other areas of their lives that can be streamlined through apps--including everything from mental health to parenting.
Workshop Question - How could your brand make its customers' lives easier?
Trend Themes
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Parenting Apps — Apps that help with parenting are becoming more popular as consumers embrace the convenience of using apps to streamline their daily lives.
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Co-parenting Apps — Apps that help separated parents manage schedules, expenses, and share information are increasingly common.
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Science-backed Parenting Apps — Apps that offer research-backed advice to parents on topics such as discipline, child anxiety, and emotional coaching are gaining popularity.
Industry Implications
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Technology — Technology is continuously advancing to provide innovative solutions to daily life problems.
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Healthcare and Psychology — Parenting apps that provide guidance on mental health and child psychology can be related to the healthcare and psychology industry.
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Education — Apps such as ParentPal that offer expert-backed advice on child development milestones and integrated learning experiences are closely related to the education industry.
7 Featured, 44 Examples:
59,108 Total Clicks
Date Range:
Mar 21 — Jul 22
Trending:
Mild
Consumer Insight Topics:
