People with jobs that require physical labor are offered elevated clothing
Trend - Jobs that require physical labor and workers being on their feet all day, including nursing and construction, are increasingly being catered to by fashion brands. Elevated workwear helps employees stay both comfortable and fashionable.
Insight - For people who are active while working, comfort and function are key concerns. Being active all day has consequences that range from wear-and-tear on clothing to physical discomfort, so the priority for individuals working in manual jobs is comfort first--with additional benefits like aesthetics helping brands stand out in competitive markets.
Insight - For people who are active while working, comfort and function are key concerns. Being active all day has consequences that range from wear-and-tear on clothing to physical discomfort, so the priority for individuals working in manual jobs is comfort first--with additional benefits like aesthetics helping brands stand out in competitive markets.
Workshop Question - How could your brand better balance both function and design?
Trend Themes
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Functional Fashion — As more brands cater to workers with physically demanding jobs, the trend of functional, elevated workwear is on the rise, balancing style with comfort and function.
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Protective Workwear — Construction-inspired aesthetics that ensure weather resistance, protection from inclement weather, and anti-microbial features help workwear brands stand out in the competitive landscape.
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Promoting Healthcare Worker Appreciation — Ad campaigns that promote healthcare worker appreciation, like Jaanuu’s Reimagine Greatness campaign, can capitalize on the public's newfound appreciation for essential workers and reflect that appreciation in the brand value proposition.
Industry Implications
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Fashion Industry — The fashion industry as it makes space for job-specific, elevated workwear clothing designs that considers both aesthetics and functionality.
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Workwear Industry — Workwear brands that incorporate new technologies or re-envision existing products for multi-use, like the construction-inspired sweatpants can expand the horizon of its industry.
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Healthcare Industry — The healthcare industry can collaborate with workwear brands like Jaanuu to promote a more positive and inclusive public perception of healthcare workers as we continue to face a global pandemic.
4 Featured, 36 Examples:
64,433 Total Clicks
Date Range:
Apr 22 — Jun 22
Trending:
Warm
Consumer Insight Topics:
