TMS.SITE is an emerging performance workwear label that is based in Hong Kong -- it recently unveiled the new 3.0 Industrial Functional Sweatpants for the season. Founder Mei Sze recently graduated from the Royal College of Art in London and has since launched this new workwear imprint that is meant to elevate workwear silhouettes and the perception of the industry as a whole.
Her father worked in construction during the 90s and she had spent most of her youth days growing up amongst workers. The new workwear pants are now available for pre-order online at the brand's Kickstarter page. It is meant to be used beyond the world of sports and work, perfect for climbing, hiking, and parkour.
Image Credit: TMS.SITE
Key Themes Behind This Trend
- Industrial-inspired Fashion
- The emergence of fashion lines inspired by workwear offers opportunities for collaborations between traditional workwear brands and fashion designers.
- Multipurpose Athleisure
- The rise of multipurpose clothing offers innovation opportunities for brands that can create garments that cater to different activities.
- Crowdfunding for Emerging Brands
- The success of TMS.SITE's crowdfunding campaign highlights the potential of crowdfunding as a tool for emerging fashion brands.
Where This Applies
- Workwear
- Disruptive potential lies in collaborating with fashion designers to create industrial-inspired fashion lines for the workwear industry.
- Athleisure
- Opportunities exist for creating multipurpose athleisure clothing that can cater to different activities.
- Crowdfunding
- Crowdfunding can be used as a tool by emerging fashion brands to gain exposure and establish their brand.
