Pocket.watch Taps Onyx Family to Launch 'Onyx Monster Mysteries'
Niko Pajkovic — October 31, 2022 — Life-Stages
References: pocket.watch & toyworldmag
Pocket.watch, a kids and family entertainment company that focuses on creating franchises out of Gen Alpha's favorite Youtube characters, has launched its newest animated series 'Onyx Monster Mysteries.'
The new series, which will also be launched with related games and merch, is the result of the company's recent partnership with Onyx Family. For those unfamiliar, Onyx Family is a popular Youtube channel that follows the lives of two parents, Rita and Mirthell, and their four children. So far, the family has amassed over seven million followers on social media, and their videos on Youtube have received over three billion views.
In the new collaboration, the Onyx Family is converted into cartoon characters to create the epic adventure series 'Onyx Monster Mysteries,' which was developed by Albie Hecht, chief content officer of Pocket.watch. The series will follow the animated family as they try to preserve the world's most threatened and misunderstood species: monsters.
Image Credit: Pocket.watch
The new series, which will also be launched with related games and merch, is the result of the company's recent partnership with Onyx Family. For those unfamiliar, Onyx Family is a popular Youtube channel that follows the lives of two parents, Rita and Mirthell, and their four children. So far, the family has amassed over seven million followers on social media, and their videos on Youtube have received over three billion views.
In the new collaboration, the Onyx Family is converted into cartoon characters to create the epic adventure series 'Onyx Monster Mysteries,' which was developed by Albie Hecht, chief content officer of Pocket.watch. The series will follow the animated family as they try to preserve the world's most threatened and misunderstood species: monsters.
Image Credit: Pocket.watch
Trend Themes
1. Animated Youtube Content for Kids - Opportunity for creative partnerships to translate popular YouTube channels into animated series with related games and merchandise.
2. Franchising Gen Alpha's Favorite Characters - Opportunity for creating and scaling entertainment franchises by targeting the younger generation.
3. Promoting Environmentalism Through Kids Entertainment - Opportunity for imparting important lessons on conservation and sustainability through engaging storytelling.
Industry Implications
1. Entertainment Industry - Opportunity for tapping into growing demand for kids and family entertainment with digital media content creation, merchandising, and licensing.
2. Gaming Industry - Opportunity for creating related games and interactive experiences to extend the reach of the franchise and generate additional revenue streams.
3. Educational and Environmental Organizations - Opportunity for collaborating with media companies to integrate messaging around conservation and sustainability with popular kids entertainment.
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