E Trade's Super Bowl 2021 ad will be aired during the second quarter of the game, serving as the first ad to air during Game Day since 2018. COVID-19 has resulted in numerous brands re-evaluating their ad spend, with many opting to go big for this year's football event due to the number of expected viewers.
E Trade's ad, which runs about 30 seconds long is titled 'Workout' and cleverly functions around the idea of consumers getting their personal finances into shape, the same way they would with themselves. The ad features a young boy exercising as the text "Kick your finances into shape" flash across the screen. It's been a hard year financially for most, prompting E Trade to promote its services when people may need it most.
Image Credit: E Trade