Category
Tech
Delegated Interfaces
Trend cluster
Category
Web3
Literacy
Brands release programs and products that help build Web3 literacy in children.
5.6
Trend score
Trend
What is the Web3 Literacy trend?
Web3 Literacy: As Web3 becomes more prevalent, some brands are focusing on building Web3 literacy among children. Programs and products in this space include everything from metaverse coding practice platforms, to family-friendly NFT platforms.
Insight
The consumer insight behind the Web3 Literacy trend
Building literacy in new technologies is crucial for people of all ages, but particularly for younger demographics who will likely grow up in a world where these technologies are ubiquitous, instead of simply in-development. Millennial parents are interested in setting their kids up for their future, and tech literacy in different forms is particularly important to them.
Trend themes
Themes within the Web3 Literacy trend
Three behaviours holding the trend together01
Web3 Literacy in Children
As the prevalence of Web3 grows, some brands are building Web3 literacy in children through programs and products dedicated to this purpose.
02
Family-Focused NFT Platforms
Toekenz Collectibles and Dapper Labs are driving innovation in NFTs by launching family-friendly NFT platforms that are accessible to everyday families, with intuitive easy-to-use designs.
03
Education-Oriented Metaverses and Coding Platforms for Kids
Mainbot, Hatch Kids, and Camp K12 are focused on creating augmented reality metaverse platforms and coding platforms that are designed especially for children, inspiring them to develop an interest in next-generation coding applications and giving them a head start in the quickly approaching world of mixed reality.
Industry implications
What the Web3 Literacy trend means for industry
Where the trend changes the playbookFor
Edtech and E-Learning
Edtech and e-learning industries can take advantage of the emergence of Web3 technologies and create products dedicated to building Web3 literacy among children, as well as creating AR and Metaverse coding platforms that inspire and educate youthful coding enthusiasts.
For
Entertainment and Media
Entertainment and media industries can leverage the popularity of NFTs and Metaverse platforms and develop innovative digital content tied to well-known kids' brands that is fun, entertaining and educational.
For
Consumer Technology
Consumer technology companies can take advantage of the emerging pipeline of family-friendly NFT and Metaverse platforms and create intuitive interfaces that can drive mass adoption by making digital collectibles accessible to everyday families while equipping kids with the skillset to navigate the exploding space.
Workshop question
How could your brand better focus on consumers' understanding of its industry?
Trend signals
Trend signals for Web3 Literacy
Trend score 5.6 out of 10, from popularity 88%, activity 69%, freshness 12%.
Popularity88%
Activity69%
Freshness12%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Web3 Literacy trend
4 featured examples from Oct 22, 2021 to May 27, 2022CategoryTech
Family-Focused NFT Platforms
Toekenz Collectibles Launches Kid-Friendly NFT Marketplace, 'TOEKENZ'
E-commerce retailers can innovate by partnering with creators to release blockchain-based collectibles aimed towards younger demographics.
CategoryTech
Child-Centric Metaverse Coding Platforms
This Portal Helps Kids Develop Metaverse Coding Skills
Edtech companies have an opportunity to explore and incorporate a Metaverse-driven approach to learning, catering to emerging virtual and augmented reality platforms.
CategoryTech
Iconic Children's Book NFTs
Dapper Labs is Set to Launch First-Ever Dr. Seuss NFT Platform
The entertainment industry can explore the use of blockchain-based NFT collectibles to create new revenue streams or revive fan engagement in a unique and valuable way.
CategoryLifestyle
Education-Oriented Metaverses
Mainbot Launches the First Educational Games Metaverse, 'Winkyverse'
The emergence of educational metaverses like Winkyverse presents a disruptive innovation opportunity for the education technology industry, allowing for the creation of new intera…
