Brands release programs and products that help build Web3 literacy in children
Trend - As Web3 becomes more prevalent, some brands are focusing on building Web3 literacy among children. Programs and products in this space include everything from metaverse coding practice platforms, to family-friendly NFT platforms.
Insight - Building literacy in new technologies is crucial for people of all ages, but particularly for younger demographics who will likely grow up in a world where these technologies are ubiquitous, instead of simply in-development. Millennial parents are interested in setting their kids up for their future, and tech literacy in different forms is particularly important to them.
Insight - Building literacy in new technologies is crucial for people of all ages, but particularly for younger demographics who will likely grow up in a world where these technologies are ubiquitous, instead of simply in-development. Millennial parents are interested in setting their kids up for their future, and tech literacy in different forms is particularly important to them.
Workshop Question - How could your brand better focus on consumers' understanding of its industry?
Trend Themes
1. Web3 Literacy in Children - As the prevalence of Web3 grows, some brands are building Web3 literacy in children through programs and products dedicated to this purpose.
2. Family-focused NFT Platforms - Toekenz Collectibles and Dapper Labs are driving innovation in NFTs by launching family-friendly NFT platforms that are accessible to everyday families, with intuitive easy-to-use designs.
3. Education-oriented Metaverses and Coding Platforms for Kids - Mainbot, Hatch Kids, and Camp K12 are focused on creating augmented reality metaverse platforms and coding platforms that are designed especially for children, inspiring them to develop an interest in next-generation coding applications and giving them a head start in the quickly approaching world of mixed reality.
Industry Implications
1. Edtech and E-learning - Edtech and e-learning industries can take advantage of the emergence of Web3 technologies and create products dedicated to building Web3 literacy among children, as well as creating AR and Metaverse coding platforms that inspire and educate youthful coding enthusiasts.
2. Entertainment and Media - Entertainment and media industries can leverage the popularity of NFTs and Metaverse platforms and develop innovative digital content tied to well-known kids' brands that is fun, entertaining and educational.
3. Consumer Technology - Consumer technology companies can take advantage of the emerging pipeline of family-friendly NFT and Metaverse platforms and create intuitive interfaces that can drive mass adoption by making digital collectibles accessible to everyday families while equipping kids with the skillset to navigate the exploding space.
4 Featured, 36 Examples:
47,232 Total Clicks
Date Range:
Oct 21 — Jul 22
Trending:
Warm
Consumer Insight Topics:
