Category
Luxury
Crafted Timepieces
Trend cluster
Category
CBD
Freshener
CBD-infused fabric and air fresheners offer natural benefits.
4.0
Trend score
Trend
What is the CBD Freshener trend?
CBD Freshener: CBD-infused sprays that are used to deodorize odors on fabrics and freshen up rooms are becoming more popular. Since traditional air and fabric fresheners often contain harmful chemicals, more consumers are opting for products with natural ingredients.
Insight
The consumer insight behind the CBD Freshener trend
In North America, consumers are increasingly using the various properties of cannabis as part of the growing movement towards incorporating wellness rituals into their everyday lives. Using CBD is particularly popular as it offers relaxing benefits without any noticeable cognitive effects, allowing consumers to go about their days as they normally would.
Trend themes
Themes within the CBD Freshener trend
Three behaviours holding the trend together01
CBD-infused Products
As the cannabis industry grows, the trend of CBD-infused products, especially those with therapeutic and relaxation benefits, will continue to gain popularity.
02
Natural Ingredients
Consumers are opting for products with natural ingredients as they become more mindful of what they use and consume in their daily lives.
03
Holistic Wellness
The trend towards incorporating wellness rituals into everyday lives is driving the growth of various complementary products that promote mental, emotional, and physical well-being, including CBD-infused products.
Industry implications
What the CBD Freshener trend means for industry
Where the trend changes the playbookFor
Health and Wellness
With consumers increasingly prioritizing health and wellness, there are opportunities for businesses to create natural products with therapeutic and relaxation benefits, such as CBD-infused products.
For
Home and Personal Care
The trend towards natural ingredients is driving innovation in the home and personal care industry, with opportunities for businesses to create products that prioritize the health and well-being of both consumers and the environment.
For
Cannabis Industry
As more states legalize cannabis for both medicinal and recreational use, the cannabis industry will continue to grow, with opportunities for businesses to create products with therapeutic and relaxation benefits, such as CBD-infused products.
Workshop question
How could your brand seamlessly integrate itself into customers' everyday rituals?
Trend signals
Trend signals for CBD Freshener
Trend score 4.0 out of 10, from popularity 56%, activity 51%, freshness 12%.
Popularity56%
Activity51%
Freshness12%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Evidence
Examples of the CBD Freshener trend
5 featured examples from Dec 1, 2020 to Jun 16, 2022CategoryLifestyle
Calming Bedtime Sprays
OTO's CBD Pillow Mist is Designed to Relax the Mind and Body
Companies within the health and wellness industry could capitalize on the trend of sleep aids, creating new products that help consumers improve their sleep and relaxation routine…
CategoryLifestyle
CBD-Infused Room Fresheners
The 'CBD Live Natural Room Freshener Spray' Kills Odors Naturally
Opportunity for CBD companies to expand their product lines beyond typical CBD products and into the home and lifestyle market.
CategoryLifestyle
Calming CBD Fabric Sprays
Raw Botanics Offers its Soothing Pillow and Mask Mist
The beauty and wellness industry can benefit from offering CBD-infused fabric sprays for relaxation and stress relief.
CategoryMarketing
Therapeutic Oral CBD Sprays
The Lassen Labs Daily Balance Oral Spray Relieves Stress and More
Pharmaceutical companies can explore opportunities to create CBD-based products that cater to different therapeutic needs beyond stress relief.
CategoryLifestyle
CBD Mask Sprays
Chillax'n CBD's Face Mask Spray Boosts Freshness & Provides Calming Relief
CBD-infused face mask sprays present opportunities for the personal care industry to tap into the growing demand for relaxation and wellness products.
