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Cheeky Bank Founder Campaigns

HMBradley Looking to Name a Founder with the Same Name

— May 13, 2022 — Marketing
Unlike contemporary banks, consumer fintech company HMBradley was not named after a long-gone founder and is, instead, looking for a founder. The financial platform is beloved for rebuilding banking with technology that lets you spend, save, and borrow in one place.

Thus, to rectify the lack of a founder, HMBradely is looking to find one -- ideally an individual named H. M. Bradley. The contest opens to be named HMBradley’s honorary founder. Entrants can be any eligible individual, human or otherwise – pets included. According to the brand, the selected founder could receive up to $25,000 (and at a minimum $2,500), as well as access to office space in Santa Monica, where the company is headquartered.

“When we set out to build HMBradley, we were so focused on the consumer experience, yeah I guess we kind of forgot that one important thing about our name.” says Zach Bruhnke, CEO of HMBradley. “Our digital banking platform is built simply to reward great financial habits, so our honorary founder, whatever or whoever they may be, has a simple role — but they’ll share a name with our big, rewarding mission.”

Image Credit: HMBradley
Trend Themes
1. Crypto Contests - Fintech companies could use crypto-based contests to attract new customers and incentivize user engagement.
2. Personalized Branding - Personalized branding strategies can help fintech companies stand out and create emotional connections with customers.
3. Community Engagement - Engaging with the community through unique campaigns can help fintech companies increase brand visibility and loyalty.
Industry Implications
1. Fintech - Fintech companies who leverage unique branding strategies can disrupt the traditional banking industry and win over consumers.
2. Marketing and Advertising - Marketing and advertising industries can help fintech companies develop personalized branding strategies and engaging campaigns to attract and retain customers.
3. Cryptocurrency - Cryptocurrency industries can partner with fintech companies to offer crypto-based contests and incentives, which could attract new users to both industries.
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