Live fundraising initiatives help consumers feel more connected
Trend - Live fundraising, whether for charities or creators looking for support, has become more popular as platforms make it easier to stream campaigns and content live. Donation options are often included in these initiatives and simplify the process of giving and receiving funds.
Insight - Gen Z and young Millennial consumers are especially drawn to streaming platforms with content that's created by users, and live-streaming has become an enormous business because of these platforms. Fundraising in this space is made easier with the sense of personal connection that live-streaming fosters between charities, brands or creators and their followings.
Insight - Gen Z and young Millennial consumers are especially drawn to streaming platforms with content that's created by users, and live-streaming has become an enormous business because of these platforms. Fundraising in this space is made easier with the sense of personal connection that live-streaming fosters between charities, brands or creators and their followings.
Workshop Question - How could your brand use live-campaigning to market its purpose, product or service?
Trend Themes
1. Live Fundraising - Live streaming for fundraising campaigns and content has become more popular among younger consumers who are drawn to users' content creation on various streaming platforms, creating space for personal connection between charities, brands, creators, and their supporters.
2. Monetizable Social Live Streaming - Social media platforms such as TikTok are developing separate live streaming services to serve different markets and allow content creators to monetize their content with subscription and donation systems like Twitch, creating opportunities for younger users who want to interact with their favorite creators.
3. Cooperative Stream Viewing - The integration of Apple's SharePlay feature with Twitch's live streaming service offers viewers a new way to share their viewing experiences with others, enhancing viewing experience and increasing engagement on the platform.
Industry Implications
1. Nonprofit & Charitable Organizations - Live streaming for fundraising and donation campaigns can increase donor participation and connect consumers with causes and organizations in a personal way.
2. Entertainment & Nightlife - Developing mobile apps that allow virtual partying and money-raising through donations or event tickets during the pandemic can be a disruptive innovation in the entertainment industry where physical events are not possible.
3. Marketing & Advertising - Creating live marketing campaigns that showcase real experiences and use the latest technology like living billboards and streaming platforms can attract audiences seeking personal connections with brands and products.
5 Featured, 45 Examples:
42,144 Total Clicks
Date Range:
Mar 21 — Jan 23
Trending:
Warm
Consumer Insight Topics:
