3D-printed snacks and garnishes become more popular
Trend - The capabilities of 3D-printing are still being tested, with food brands now offering 3D-printed snacks and desserts that offer a point of interest. Based in both convenience and novelty, these items include everything from garnishes to protein bars.
Insight - Self-proclaimed "foodie" consumers are constantly on the lookout for food and beverage products that offer something new--whether that's an ingredient, a method of production, or an element of sustainability. Consumers who enjoy experimenting with foods turn to brands that are able to pique their interest with one or more of these elements.
Insight - Self-proclaimed "foodie" consumers are constantly on the lookout for food and beverage products that offer something new--whether that's an ingredient, a method of production, or an element of sustainability. Consumers who enjoy experimenting with foods turn to brands that are able to pique their interest with one or more of these elements.
Workshop Question - How could your brand make customers take notice of its product/service?
Trend Themes
1. 3d-printed Edible Products - 3D-printing of food creates opportunities for brands to offer consumers unique and memorable experiences that pique their interest.
2. Personalized Nutrition - The ability to customize the ingredients and flavors of 3D-printed food products creates opportunities for brands to offer personalized nutrition options to target a wider range of consumer preferences.
3. Automated Food Production - 3D-printing technology offers chefs and food manufacturers the opportunity to automate food production processes, creating significant time and cost savings while also improving the consistency and quality of the final product.
Industry Implications
1. Food and Beverage - 3D-printing of food products presents significant opportunities for food and beverage manufacturers to differentiate their products by creating unique, personalized and innovative options for consumers.
2. Technology - 3D-printing technology continues to offer innovative and disruptive solutions for a wide range of industries, with the potential for widespread use in the food industry as well.
3. Health and Wellness - Personalized nutrition, made possible by 3D-printing of food products, can help support consumers' health and wellness goals by providing tailored nutrition options to match their specific dietary needs and preferences.
