Category
Lifestyle
Festive Fusions
Trend cluster
Category
Protein
Snacking
Rice protein-based snack products help balance blood sugar levels.
5.0
Trend score
Trend
What is the Protein Snacking trend?
Protein Snacking: Rice protein helps to balance blood sugar levels, is easy on the digestive system and has many other benefits. Now, brands are incorporating this ingredient into snack products in order to boost their nutritional profiles and add a selling point for customers.
Insight
The consumer insight behind the Protein Snacking trend
Health-conscious consumers tend to be more aware of the various products and ingredients that will help them meet their personal health and fitness goals. Brands that cater to the more niche interests of these consumers are more likely to establish brand loyalty.
Trend themes
Themes within the Protein Snacking trend
Three behaviours holding the trend together01
Plant-Based Protein
Rice, fava bean, and pea protein are becoming popular options for health-conscious consumers and brands are incorporating them into snack products to boost nutritional profiles.
02
Meal Replacement Snacking
Meal replacement options are expanding beyond shakes and bars to include puffs and protein puddings, catering to consumers seeking quick, convenient, and satisfying snacks on-the-go.
03
Better-for-You Grab-and-Go Snacks
Companies in the snack food industry are working to create healthier snack options that are just as convenient and flavorful as traditional snacks to encourage healthier snacking habits among consumers.
Industry implications
What the Protein Snacking trend means for industry
Where the trend changes the playbookFor
Food & Beverage
Incorporating plant-based protein and providing healthier snack options can lead to disruptive innovation opportunities in the food and beverage industry.
For
Fitness & Wellness
The demand for healthier snack options and plant-based protein aligns with the growing emphasis on fitness and wellness in the industry, providing opportunities for innovation in this area.
For
Packaged Goods
Meal replacement snacks and better-for-you grab-and-go options that cater to on-the-go consumers present opportunities for innovation and growth in the packaged goods industry.
Workshop question
How could your brand cater to its customers' more specific needs and interests?
Trend signals
Trend signals for Protein Snacking
Trend score 5.0 out of 10, from popularity 79%, activity 59%, freshness 12%.
Popularity79%
Activity59%
Freshness12%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Protein Snacking trend
4 featured examples from Oct 28, 2020 to Jun 25, 2022CategoryLifestyle
Meal Replacement Snack Puffs
TakeOut Meal-In-A-Bag Puffs are Plant-Based and Satiating
The healthy snacks industry can benefit from developing plant-based puffs as a meal replacement option.
CategoryMarketing
Plant-Based Rice Protein Products
The Nutralys Rice Protein Range from Roquette Has Two Options
As consumers opt for plant-based diets, manufacturers can innovate by offering new plant-based protein products, like rice protein concentrate and isolate.
CategoryMarketing
Dessert-Inspired Protein Puddings
Müller Rice Protein Comes in Two Satisfying Flavor Options
Brands in this industry can capitalize on the trend of high-protein and hunger-filling products by offering new and innovative snacking or dessert options.
CategoryLifestyle
Chewy Chocolate Protein Bars
Trader Joe's Chocolate & Peanut Butter Bars are Sweet and Salty
The food and beverage industry can tap the market demand by introducing innovative protein-based snacks with on-the-go packaging and interesting flavors.
