Cannabinol is increasingly used to aid in users' sleep
Trend - CBN, a cannabinoid that has mild psychoactive effects, is increasingly being offered to consumers as a sleep aid. CBN's function as milder than THC but slightly stronger than CBD makes it a useful product for people looking for a balance of the two.
Insight - As the cannabis industry in North America continues to grow, consumers have become increasingly knowledgeable about the various properties and uses of cannabis. Now, lesser known cannabinoids are growing in popularity as production in this space becomes more sophisticated, and consumers become more particular about their needs.
Insight - As the cannabis industry in North America continues to grow, consumers have become increasingly knowledgeable about the various properties and uses of cannabis. Now, lesser known cannabinoids are growing in popularity as production in this space becomes more sophisticated, and consumers become more particular about their needs.
Workshop Question - How could your brand better cater to the informed consumer?
Trend Themes
1. Growing Popularity of Lesser Known Cannabinoids - As consumers become more knowledgeable and particular about their cannabis needs, lesser known cannabinoids such as CBN are becoming more popular for their various properties and uses.
2. Cannabinoid Sleep Aids - CBN functions as a milder alternative to THC but slightly stronger than CBD, making it especially useful as a sleep aid and leading to the development of various CBN-infused sleep aid products.
3. Functional Mushroom and Cannabinoid Combination - Companies are exploring the combination of functional mushrooms and cannabinoids to enhance the user's nightly rest, as seen in the Raw Botanics Rest CBD Softgels.
Industry Implications
1. Cannabis - The cannabis industry continues to grow, and businesses can leverage diverse cannabinoids to create innovative products.
2. Wellness - As a growing number of consumers prioritize wellness and natural remedies, the demand for all-natural sleep aids is expanding.
3. Environmentally Conscious Cannabis Products - Consumer environmental concerns are driving innovation in the cannabis industry, leading to the creation of non-GMO and vegan cannabis products.
