Category
Tech
Automated Upkeep
Trend cluster
Category
Creator
Marketing
Content-creators' marketing skills and opportunities are supported through apps.
4.0
Trend score
Trend
What is the Creator Marketing trend?
Creator Marketing: As content-creation continues to see boosts in popularity, platforms in this space are increasingly offering programs, education, and opportunities for creators to learn how to best market themselves. TikTok is especially focused on supporting creators in this way .
Insight
The consumer insight behind the Creator Marketing trend
TikTok's impact over the last few years in everything from pop-culture to business is vast, and consumers who create content on this platform are inevitably looking to grow their audiences, brands, and their ability to receive money for their work. By supporting creators in this process, TikTok is able to ensure that those creators and their followings remain on the platform.
Trend themes
Themes within the Creator Marketing trend
Three behaviours holding the trend together01
Content Creator Marketing
Platforms are focusing on offering programs and opportunities for creators to learn how to best market themselves.
02
TikTok-Specific Education Programs
TikTok launches education programs to help creative agencies maximize their use of the platform to engage consumers.
03
Creator-Based Marketing Opportunities
TikTok's new Branded Missions ad product provides creators with branded campaigns and advertisers to crowdsource content from the creator community.
Industry implications
What the Creator Marketing trend means for industry
Where the trend changes the playbookFor
Social Media Marketing
Businesses can leverage social platforms to connect with digital-savvy audiences and tap into influencer marketing strategies.
For
Music Marketing and Distribution
Platforms like TikTok are disrupting the music industry and opening up new opportunities for aspiring artists to promote their music and get discovered.
For
Digital Advertising
As digital advertising continues to shift towards more dynamic and creative forms of advertising like influencer collaborations, businesses must adapt to stay relevant and innovative in their campaigns.
Workshop question
How could your brand better support its customers in their goals?
Trend signals
Trend signals for Creator Marketing
Trend score 4.0 out of 10, from popularity 71%, activity 36%, freshness 12%.
Popularity71%
Activity36%
Freshness12%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Creator Marketing trend
4 featured examples from Mar 10 to Jun 14, 2022CategoryTech
App-Based Marketing Tips
TikTok Launches the Second Season of its Made for TikTok Series
As TikTok continues to launch seasons of Made for TikTok, it presents an opportunity for digital marketing agencies to offer in-app marketing services, helping brands maximize the…
CategoryTech
TikTok-Specific Creative Universities
TikTok Launches Creative Agency Partnerships University
Marketing agencies can utilize the program to enhance their services and offer clients effective marketing campaigns on TikTok, positioning themselves as industry leaders.
CategoryMarketing
Creator-Based Marketing Opportunities
TikTok Announces its Branded Mission Ad Product for Creators
Branded Mission offers a new way for social media marketers to connect with content creators and promote their products/services through sponsored campaigns.
CategoryBusiness
Hybrid Music Distribution Platforms
TikTok Launches New SoundOn Platform for Musicians
Music distribution industry can adapt to free distribution services and make profits through alternative ways such as live shows and merchandise.
