Kids' lunch foods and snacks are offered in vegan formats
Trend - As more consumers adopt flexitarian diets, they're passing those diets on to their children as well. This can be observed in the snack and meal options that kids now have for school lunches--with vegan foods and beverages being increasingly popular.
Insight - Ethical consumption is becoming more popular as factors like inhumane farming practices and climate change impact consumers' purchase decisions. The focus is increasingly on passing these practices on to the next generation in order to combat the long-term impact of unethical production
Insight - Ethical consumption is becoming more popular as factors like inhumane farming practices and climate change impact consumers' purchase decisions. The focus is increasingly on passing these practices on to the next generation in order to combat the long-term impact of unethical production
Workshop Question - How could your brand better prioritize ethical consumption?
Trend Themes
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Flexitarianism — As more consumers adopt flexitarian diets, they're passing those diets on to their children as well, as seen in the increasing popularity of vegan foods and beverages for school lunches.
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Ethical Consumption — Consumers' purchase decisions are increasingly driven by inhumane farming practices and climate change, thus the focus is on passing sustainable practices on to the next generation.
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Plant-based Products — As consumers opt for vegan or flexitarian diets, they demand more plant-based options, spurring innovation in plant-based products, ranging from meat alternates to nutritional shakes.
Industry Implications
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Food and Beverage — The industry can tap into ethical consumerism by promoting plant-based products as well as aligning their business values with consumers' ethical concerns.
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Childcare and Education — More schools offer flexible lunch options and alternative milks for their pupils, thus presenting an opportunity for entrepreneurs to explore innovative plant-based options that are fun for kids.
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Healthcare — With more people recognizing the benefits of a plant-based diet for optimal health, the healthcare industry can tap into this trend by promoting plant-based products for children to support healthy development.
