Foundations and skin tints are increasingly being offered in balm-like formats
Trend - Foundation and skin tints in balm-like formulas are increasingly popular, with these formulations being especially effective in helping to "blur" skin texture and large pores. These formulas cater to individuals looking for convenient formulas that are easy to blend into the skin.
Insight - Many brands in the cosmetics industry are transitioning into creating collections and products that are specific to the needs and preferences of Gen Z consumers. This demographic enjoys new and unique formulations, as well as products that are easy to apply--which is now a growing focus among brands. Rather than enjoying extensive daily makeup routines, Gen Z consumers are more interested in products that are experimental and playful.
Insight - Many brands in the cosmetics industry are transitioning into creating collections and products that are specific to the needs and preferences of Gen Z consumers. This demographic enjoys new and unique formulations, as well as products that are easy to apply--which is now a growing focus among brands. Rather than enjoying extensive daily makeup routines, Gen Z consumers are more interested in products that are experimental and playful.
Workshop Question - How could your brand cater to the more experimental Gen Z customer?
Trend Themes
1. Blurring Balm Formulas - Foundations and skin tints in balm-like formulas that help blur skin texture and large pores are increasingly popular due to their convenience and unique formulations.
2. Skin-caring Makeup - Traditional makeup foundations are being turned into skin-caring solutions like ultra-fluid foundations, skin tints, and tinted serums as people seek out lighter, fresher, and dewier alternatives that help make their skin look more radiant.
3. Texture-reducing Blurring Powders - Texture-reducing blurring powders are becoming more popular, offering a matte finish while hiding large pores, bumps, and fine lines, especially during warmer months.
Industry Implications
1. Cosmetics - Many brands in the cosmetics industry are transitioning into creating collections and products that are specific to the needs and preferences of Gen Z consumers who seek unique formulations and convenient applications.
2. Beauty - As people move towards skin-caring makeup, the beauty industry has an opportunity to blur the lines between traditional makeup and skincare products, creating new and innovative formulas.
3. Sustainability - As more brands explore environmentally and socially responsible practices in product packaging and formulation, there are opportunities to integrate eco-friendly materials and technologies into beauty products.
