Ciate's Dewy Skin Glass Glow Skin Tint is a semi-sheer tint that provides light coverage and deep nourishment with beneficial ingredients. The formula includes hydrating hyaluronic acid, brightening Vitamin C, moisture-boosting yuzu extract and soothing dragon fruit extract, all of which help to create the product's ability to support a fresh, dewy, glass-like look that's comfortable to wear. The product is said to have a balm-like texture without feeling tacky.
As people move away from heavier, full-coverage foundations, they are seeking out lighter, fresher and dewier alternatives that help to make their own skin look more radiant with a moderate amount of coverage. Traditional makeup foundations are being blurred into skin-caring solutions that take the form of ultra-fluid foundations, skin tints and tinted serums.
Key Themes Behind This Trend
- Skin-caring Solutions
- The trend towards blurring makeup foundations into skin-caring solutions presents disruptive innovation opportunities for beauty brands to create more hydrating and nourishing products while still providing coverage.
- Ultra-fluid Foundations
- The trend towards ultra-fluid foundations presents disruptive innovation opportunities for beauty brands to create lighter, fresher and dewier alternatives to traditional heavier, full-coverage foundations.
- Tinted Serums
- The trend towards tinted serums presents disruptive innovation opportunities for beauty brands to offer a moderate amount of coverage while also providing nourishing and skin-benefiting ingredients.
Where This Applies
- Beauty Industry
- The trend towards skin-caring makeup solutions presents disruptive innovation opportunities for the beauty industry to create more nourishing cosmetic products for consumers seeking healthier options.
- Skincare Industry
- The trend towards skincare-infused makeup products presents disruptive innovation opportunities for the skincare industry to expand their offerings into the cosmetics market.
- Natural/organic Beauty Industry
- The trend towards more natural and organic beauty products presents disruptive innovation opportunities for companies in the natural/organic beauty industry to create skin-caring makeup solutions with clean and non-toxic ingredients.
