Category
Fashion
Scaled Restraint
4.7
Trend score
Trend
What is the Longwear Tint trend?
Longwear Tint: Cosmetic products like blush, lip and skin tints have become popular in recent years, but their lightweight formulas have prevented them from lasting throughout the day. Now, these items are being made with long-wear formulas that help users achieve natural beauty looks that won't wear off.
Insight
The consumer insight behind the Longwear Tint trend
The pandemic had a significant impact on consumers' makeup and skincare preferences and rituals, with social media trends, mask-wearing, and a skin-first focus prompting consumers to turn to lightweight formulas and subtle beauty looks. As pandemic rituals and habits linger among consumers in a post-pandemic world, consumers turn to brands that cater to their new lifestyles and preferences.
Workshop question
How is your brand catering to its customers' post-pandemic lifestyles?
Trend signals
Trend signals for Longwear Tint
Trend score 4.7 out of 10, from popularity 65%, activity 64%, freshness 12%.
Popularity65%
Activity64%
Freshness12%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Longwear Tint trend
4 featured examples from Jan 5, 2021 to Jun 12, 2022CategoryFashion
Tinted Skin Balms
Stila's Tinted Moisturizer Skin Balm is a Multitasking Moisturizer
The skincare industry can capitalize on the trend of long-lasting skin balms to create more innovative products.
CategoryMarketing
Weightless Moisturizing Blushes
Laura Mercier Offers Its Tinted Moisturizer Blush in Nine Finishes
There is an opportunity for brands to create more clean and multi-tasking blush products that incorporate skincare properties.
CategoryFashion
Watery Lip Stains
UNICORN GLOW's Tinted Lip Water Stick Promises to Glide Effortlessly
Innovative and affordable cosmetic products could give companies an edge in the constantly evolving beauty industry.
CategoryFashion
Instantly Hydrating Foundations
The Hydromaniac Glowy Tinted Hydrator is Infused with Kombucha
The use of unique, hydrating ingredients in cosmetics can create disruptive innovation opportunities for the cosmetics industry.
