Health-based apps use cognitive behavioral therapy to support users
Trend - Cognitive behavioral therapy (CBT) is a technique that can treat everything from sleep to mental health issues, and brands are now adopting CBT into apps that aim to enhance mental and/or physical health. These apps offer more credibility than those that focus on general themes of wellness.
Insight - Despite the popularity of the wellness industry, there are still those that are wary of the many claims that businesses in this industry make. Consumers who are interested in bettering their mental and/or physical health but want to do so in a way that's steeped in research and science will turn to brands that prioritize research-based methods, products and services under the wellness umbrella.
Insight - Despite the popularity of the wellness industry, there are still those that are wary of the many claims that businesses in this industry make. Consumers who are interested in bettering their mental and/or physical health but want to do so in a way that's steeped in research and science will turn to brands that prioritize research-based methods, products and services under the wellness umbrella.
Workshop Question - How could your brand prioritize credibility in its product/service?
