Manners take a backseat with consumers as individualism encourages crassness
Implications - After decades of being told how to live and what to do, consumers are beginning to value free thought and individualism more than ever. Though in the 70s, this resulted in an uprising of peace and love, the mid-2000s version of freedom more closely resembles anarchy. Doing away with traditions of society also implants a distaste for "proper behavior" among consumers. This has resulted in a general attitude of unapologetic crassness.
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Date Range:
May 13 — Nov 13
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