If you're superstitious, you may want to hold on to your lucky rabbit's foot while watching Buzzfeed's '99 Years of Bad Luck in 61 Seconds.' In just over a minute, the video depicts activities that are associated with bringing on bad luck like breaking mirrors, walking under ladders, opening umbrellas and stepping on a crack in the sidewalk. A running counter onscreen keeps tally of the total 99.66 years of bad luck accumulated throughout the video.
The video is cleverly set up and executed in a single take to continuously depict one activity after another, starting with superstitions that may bring only a little bit of bad luck, like spilling salt or pomegranate seeds. At the end, a frenzied smashing of mirrors brings on seven years of bad luck with each break. Hopefully bad luck will not befall the video's participants for the rest of their lives.
Key Themes Behind This Trend
- Superstition-inspired Entertainment
- Opportunities for creating captivating and engaging content that explores superstitions and their impact on people's lives.
- Viral Video Challenges
- Opportunities to create and promote viral videos that involve engaging with superstitions or completing challenges related to bad luck.
- Superstition Merchandise
- Opportunities to develop and sell merchandise related to superstitions, such as lucky charms or items that can ward off bad luck.
Where This Applies
- Entertainment
- The entertainment industry can capitalize on the trend by creating movies, TV shows, and online content centered around superstitions and bad luck.
- Marketing and Advertising
- Marketers and advertisers can incorporate superstition-inspired campaigns or challenges in their strategies to engage with audiences and drive brand awareness.
- Retail and E-commerce
- Retailers and e-commerce platforms have the chance to create and sell products that cater to people's belief in superstitions, such as lucky charms or home decorations with superstitious motifs.
