Category
Lifestyle
Assisted Choices
Trend cluster
Category
Compostable
Shields
Brands are launching biodegradable, single-use masks and gloves.
5.6
Trend score
Trend
What is the Compostable Shields trend?
Compostable Shields: The COVID-19 pandemic has lead to a shortage of personal protective equipment for frontline workers and the public. As a result, brands that have pivoted production to offer a solution to this are creating single-use face masks and gloves that can be composted after use to reduce waste.
Insight
The consumer insight behind the Compostable Shields trend
The COVID-19 pandemic has brought awareness to many consumers about the amount of single-use products used by the health industry, leading many eco-conscious consumers to be concerned with the number of disposable products filling up landfills and waterways. This demographic is asking the industry to re-examine these practices and have turned to brands to provide sustainable alternatives to mitigate the environmental impact.
Trend themes
Themes within the Compostable Shields trend
Three behaviours holding the trend together01
Compostable PPE
Brands are creating single-use face masks and gloves that can be composted after use to reduce waste in response to the demand for PPE during COVID-19.
02
Sustainable Fabric Masks
Companies are creating face masks from sustainable fabrics like coffee and bacterial cellulose in response to the demand for non-medical protection in public.
03
Compostable N95 Masks
Researches are developing compostable N95 face masks made from local wood fibers to address the detrimental environmental impact of increased use of disposable masks during COVID-19.
Industry implications
What the Compostable Shields trend means for industry
Where the trend changes the playbookFor
Healthcare
The healthcare industry can explore sustainable and compostable PPE to mitigate the environmental impact of current practices.
For
Fashion
The fashion industry can use sustainable fabrics like coffee and bacterial cellulose to revolutionize the use of face masks for everyday wear.
For
Environmental
The environmental industry can help bring awareness to the detrimental impact of one-time use face masks on the planet and explore new sustainable alternatives like wood fibers to create compostable N95 masks.
Workshop question
How can your brand pivot its product to be environmentally-friendly to appeal to eco-conscious consumers?
Trend signals
Trend signals for Compostable Shields
Trend score 5.6 out of 10, from popularity 84%, activity 76%, freshness 9%.
Popularity84%
Activity76%
Freshness9%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Compostable Shields trend
4 featured examples from Mar 24 to May 27, 2020CategoryEco
Coffee-Based Face Masks
The Reusable AirX is Touted as the World's First-Ever Coffee Mask
Disruptive innovation opportunity: Incorporate coffee-based materials into sustainable fashion products.
CategoryEco
Biodegradable Face Masks
UBC Recently Launched Compostable, Made-in-Canada N95 Masks
The healthcare industry can embrace compostable face masks as a sustainable alternative to traditional single-use masks, promoting environmental responsibility while ensuring pati…
CategoryEco
Bacteria-Grown Face Masks
Sum Studio's Mask Prototype Approaches Production Sustainably
Textile manufacturers can explore using bacterial cellulose as a sustainable alternative material in mask production.
CategoryEco
Biodegradable Single-Use Gloves
GoodJudy.ca Offers Biodegradable Nitrile Gloves That are Food-Safe
Disruptive innovation opportunity: Revolutionize the healthcare industry by introducing eco-friendly and allergy-free personal protective equipment, enhancing safety measures whil…
