Brands launch wearable physical distancing products
Trend - To help consumers maintain the recommended distance of six feet apart, many brands are launching social distancing accessories. Examples range from large hats that enforce a six-foot walking space to apparel that reminds everyone to stay sufficiently apart.
Insight - Amid the COVID-19 pandemic, many consumers are afraid when leaving their homes and interacting with the public and even post-pandemic, many will still harbor a lingering fear of proximity to strangers. This demographic is looking for ways to feel safe outside of their homes and are turning to brands to provide options to enforce distance and remind others to stay apart in an effort to limit the spread of the virus.
Insight - Amid the COVID-19 pandemic, many consumers are afraid when leaving their homes and interacting with the public and even post-pandemic, many will still harbor a lingering fear of proximity to strangers. This demographic is looking for ways to feel safe outside of their homes and are turning to brands to provide options to enforce distance and remind others to stay apart in an effort to limit the spread of the virus.
Workshop Question - How can your brand pivot its product to offer consumers protection during unstable times?
Trend Themes
1. Social Distancing Wearables - Consumers are looking for products that remind them and others to maintain social distance, creating an opportunity for wearables that enforce safety measures.
2. Social Distancing Streetwear - Streetwear brands are emerging to deliver a health message and raise funds for COVID-19 relief efforts through the sale of clothing with a social distance theme.
3. Innovative Social Distancing Accessories - Designers are creating unique and extravagant accessories that incorporate social distancing features, providing an opportunity for innovation in a new market.
Industry Implications
1. Fashion - The fashion industry can cater to the growing demand for social distancing wearables and accessories.
2. Fast Food - Fast food brands are creating playful marketing materials that encourage social distancing, offering opportunities in the advertising industry.
3. Technology - Technology companies have the opportunity to innovate and create new solutions that help consumers maintain social distance and feel safe in public spaces.
