Category
Business
Assisted Conversion
Trend cluster
Category
Social Distancing
Accessories
Brands launch wearable physical distancing products.
6.3
Trend score
Trend
What is the Social Distancing Accessories trend?
Social Distancing Accessories: To help consumers maintain the recommended distance of six feet apart, many brands are launching social distancing accessories. Examples range from large hats that enforce a six-foot walking space to apparel that reminds everyone to stay sufficiently apart.
Insight
The consumer insight behind the Social Distancing Accessories trend
Amid the COVID-19 pandemic, many consumers are afraid when leaving their homes and interacting with the public and even post-pandemic, many will still harbor a lingering fear of proximity to strangers. This demographic is looking for ways to feel safe outside of their homes and are turning to brands to provide options to enforce distance and remind others to stay apart in an effort to limit the spread of the virus.
Trend themes
Themes within the Social Distancing Accessories trend
Three behaviours holding the trend together01
Social Distancing Wearables
Consumers are looking for products that remind them and others to maintain social distance, creating an opportunity for wearables that enforce safety measures.
02
Social Distancing Streetwear
Streetwear brands are emerging to deliver a health message and raise funds for COVID-19 relief efforts through the sale of clothing with a social distance theme.
03
Innovative Social Distancing Accessories
Designers are creating unique and extravagant accessories that incorporate social distancing features, providing an opportunity for innovation in a new market.
Industry implications
What the Social Distancing Accessories trend means for industry
Where the trend changes the playbookFor
Fashion
The fashion industry can cater to the growing demand for social distancing wearables and accessories.
For
Fast Food
Fast food brands are creating playful marketing materials that encourage social distancing, offering opportunities in the advertising industry.
For
Technology
Technology companies have the opportunity to innovate and create new solutions that help consumers maintain social distance and feel safe in public spaces.
Workshop question
How can your brand pivot its product to offer consumers protection during unstable times?
Trend signals
Trend signals for Social Distancing Accessories
Trend score 6.3 out of 10, from popularity 90%, activity 92%, freshness 9%.
Popularity90%
Activity92%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Social Distancing Accessories trend
4 featured examples from Apr 20 to May 25, 2020CategoryArt & Design
Social Distance Hat Designs
Veronica Toppino is Inspired by Historic Examples of Social Distancing
The fashion and apparel industry can incorporate social distancing features into their designs to meet changing consumer needs.
CategoryLifestyle
Social Distancing Headwear
Burger King's Crown-Shaped Social Distance Hats Keep People Apart
Fast food chains can promote social distancing by incorporating creative designs and messaging into their products and marketing strategies.
CategorySocial Good
Safety-Centric Graphic T-Shirts
UNDERCOVER Launches Social Distancing Tees for Safety Purposes
The fashion industry can create and market safety-centric graphic tees to cater to the increased consumer demand for protective clothing.
CategoryFashion
Social Distancing Streetwear
Social Distance Social Club Uses Clothing to Deliver a Health Message
Fashion brands can create streetwear collections focused on health awareness.
