Category
Lifestyle
Assisted Choices
Trend cluster
Category
Traveling
Kit
Brands curate sanitary travel kits for traveling during the COVID-19 crisis.
6.4
Trend score
Trend
What is the Traveling Kit trend?
Traveling Kit: As the COVID-19 pandemic continues, brands are curating sanitary travel kits for people who are traveling by plane or car. These kits allow consumers to ensure their cleanliness and the cleanliness of the objects they come into contact with while traveling.
Insight
The consumer insight behind the Traveling Kit trend
Even once the COVID-19 crisis is over, certain aspects of life and consumers' psyches will remain changed. The increased vigilance and at times, paranoia that people feel when going outdoors and traveling will likely remain, as consumers are now more aware of how their actions and hygiene habits affect their health and the health of those around them. To adapt to this, a range of industries will have to practice an understanding of consumers' changed mindsets in a world where hyper-vigilance has become the norm.
Trend themes
Themes within the Traveling Kit trend
Three behaviours holding the trend together01
Sanitary Travel Kits
The need for safety and cleanliness as a result of the COVID-19 pandemic has led to the creation of Sanitary Travel Kits, aimed to accommodate the changed mindset of consumers even after the pandemic is over.
02
Hygiene and Sanitization Products
Growing concerns around hygiene and sanitation, especially during the COVID-19 pandemic, are driving the demand for hygiene and sanitization products like Refillable Hand Sanitizers and Pathogen-Eradicating Cleaning Products.
03
Safe Travel Kits
The need for more safety during travel has led to the creation of Safe Travel Kits like the FlySafe Travel Kit, aimed at giving travelers more peace of mind when flying during and after the COVID-19 pandemic.
Industry implications
What the Traveling Kit trend means for industry
Where the trend changes the playbookFor
Personal Care Industry
The personal care industry can benefit from the trend of Sanitary Travel Kits and Hygiene and Sanitization Products by producing more travel-friendly products focused on safety and cleanliness.
For
Hospitality Industry
The hospitality industry can benefit from the trend of Safe Travel Kits by providing guests with complimentary safety kits that include hygiene products like masks, gloves, and sanitizers along with other essential items.
For
Retail Industry
The retail industry can benefit from these trends by creating and promoting their own Sanitary Travel Kits, Hygiene and Sanitization Products, and Safe Travel Kits to meet the needs of consumers who prioritize safety in their purchasing decisions.
Workshop question
How is your brand going to adapt to changed consumer mindsets, even post-COVID?
Trend signals
Trend signals for Traveling Kit
Trend score 6.4 out of 10, from popularity 91%, activity 91%, freshness 9%.
Popularity91%
Activity91%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Traveling Kit trend
4 featured examples from Mar 5 to May 26, 2020CategoryLifestyle
Safe Travel Kits
DFI's FlySafe Travel Kit Includes a Reusable Mask, Disposable Gloves & Wipes
Disruptive innovation opportunity: Introduce technology-driven retail experiences in airport terminals, such as interactive displays for safe travel kits.
CategoryWorld
Branded Safety Kits
The Essentials by Samsara Kit Shares Sought-After Protective Products
Offering safety kits as an incentive for customers to buy luggage, creating a positive customer experience.
CategoryLifestyle
Refillable Hand Sanitizers
Premium First Aid Care Brand Welly Offers Flu Prevention Products
Healthcare and hygiene product manufacturers can leverage the growing demand for refillable hand sanitizers and portable sanitizing wipes to create innovative and effective produc…
CategoryLifestyle
Pathogen-Eradicating Cleaning Products
The Purefypro Deep Cleaning Disinfectant Set is Easy to Use
Opportunities for producing cleaning products for household use free from harmful chemicals and with short disinfecting time.
