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Brand Deconstruction

Organizations appear more approachable by reverting to simplicity

Implications - It's not uncommon for a brand to reinvent itself, however in recent times, it seems most rebranding initiatives opt for something less flashy and more approachable. This reversion to simplicity may be counter-intuitive in a time when brands are battling for consumers' attention through various channels. However, this is where the appeal lies: simplicity is now uncommon and a way to separate oneself from the crowd.
3.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 33 Examples:
232,206 Total Clicks
Date Range:
Jul 14 — Mar 15
Trending:
Average
Consumer Insight Topics:

Featured Examples

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