Category
Lifestyle
Assisted Choices
Trend cluster
Category
Brand
Deconstruction
Organizations appear more approachable by reverting to simplicity.
3.8
Trend score
Trend
What is the Brand Deconstruction trend?
Brand Deconstruction: It's not uncommon for a brand to reinvent itself, however in recent times, it seems most rebranding initiatives opt for something less flashy and more approachable. This reversion to simplicity may be counter-intuitive in a time when brands are battling for consumers' attention through various channels. However, this is where the appeal lies: simplicity is now uncommon and a way to separate oneself from the crowd.
Trend themes
Themes within the Brand Deconstruction trend
Three behaviours holding the trend together01
Simplicity
Reversion to simplicity as a branding strategy to separate oneself from the crowd.
02
Inclusivity
Utilization of inclusive branding with the purpose of promoting diversity and community.
03
Emotional intelligence
Brands attempt to cultivate strong and positive emotional connections with consumers as a counteraction to negative stereotypes and heightened security measures.
Industry implications
What the Brand Deconstruction trend means for industry
Where the trend changes the playbookFor
Marketing and Advertising
Opportunities to explore new branding strategies based on inclusivity and simplicity.
For
Graphic Design
Opportunities to experiment with fresh brand identities by drawing from vintage design elements.
For
Airline industry
Opportunities for airlines to cultivate a positive and emotionally connected brand image to counteract negative associations with economy air travel.
Trend signals
Trend signals for Brand Deconstruction
Trend score 3.8 out of 10, from popularity 61%, activity 46%, freshness 8%.
Popularity61%
Activity46%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Brand Deconstruction trend
4 featured examples from Jul 11, 2014 to Mar 4, 2015CategoryMarketing
Inclusive TV Rebranding
ABC's Rebranding Utilizes Hashtags and Returns to an Old Name and ABC Logo
Using social media and hashtags in TV broadcasting can create a more engaging and communal viewing experience, providing opportunities for new revenue streams and audience growth.
CategoryMarketing
Wholehearted Airline Rebrands
The Southwest Airlines Rebrand
The airline industry is undergoing a transformation in branding efforts with many airlines adopting a vibrant and humanized branding strategy that could disrupt the traditional in…
CategoryMarketing
Rebranded Lemonade Campaigns
Mike's Hard Lemonade Honors 1 Million Facebook Fans with a New Name
Beverage companies can create personalized campaigns to foster brand loyalty and increase engagement with fans on social media.
CategoryMarketing
Retro Rebranded Packaging
This Shure Special Edition Microphone Gets a Vibrant Vintage Image
Disruptive innovation opportunity: Consumer goods companies can differentiate their products through innovative and eye-catching packaging designs that tap into consumer nostalgia.
