Category
Lifestyle
Assisted Choices
Trend cluster
Category
Nutritional
Prestige
Adding a sense of status, health brands adopt artistic packaging for allure.
3.5
Trend score
Trend
What is the Nutritional Prestige trend?
Nutritional Prestige: Trading in earthy aesthetics for artistic labeling, superfood brands are using refined visuals to help broaden market appeal. Elevating health foods like quinoa, hemp and wheat seeds with bold contemporary visual elements, brands are seeking to transform typically unappealing health foods into goods that convey status and sophistication.
Trend themes
Themes within the Nutritional Prestige trend
Three behaviours holding the trend together01
Elevated Packaging
Superfood brands are using refined visuals to help broaden market appeal, transforming typically unappealing health foods into goods that convey status and sophistication.
02
Functional Labeling
Juice and snack packaging are featuring playful illustrations and branding that clearly communicates the benefits or functions of each product, distinguishing them from competitors.
03
Clean, Minimalist Branding
Brands are embracing a simple and clean branding that allows the contents of the product to stand out, pointing to a healthy frame of mind that will register with those who are making an effort to eat clean.
Industry implications
What the Nutritional Prestige trend means for industry
Where the trend changes the playbookFor
Health Food and Superfood Brands
These brands can innovate elevated packaging and functional labeling to broaden their market appeal, conveying status and sophistication while making it clear what benefits their products offer.
For
Juice and Snack Companies
These companies can innovate playful and informative illustrations and branding that clearly communicates the benefits or functions of each product, distinguishing them from competitors.
For
Juice and Snack Companies
These companies can innovate simple and clean branding that allows their products to stand out and convey a healthy frame of mind, appealing to those who make an effort to eat clean.
Trend signals
Trend signals for Nutritional Prestige
Trend score 3.5 out of 10, from popularity 53%, activity 45%, freshness 8%.
Popularity53%
Activity45%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Nutritional Prestige trend
7 featured examples from Jun 3, 2014 to Feb 21, 2015CategoryLifestyle
Elegant Bottle Branding
Leeds Juicery Relies on a Simple and Clean Design for a Healthy Spin
The trend towards minimalist branding in the juicing industry presents a disruptive innovation opportunity for designers and graphic design firms to create new and innovative labe…
CategoryLifestyle
Illustrative Drink Packaging
Antidote's Juice Packaging Tells a Story for Its Unique Benefits
Disruptive innovation opportunity: Collaborating with juicing companies to create visually appealing and unique packaging designs that capture consumer attention.
CategoryLifestyle
Grain-Focused Packaging
Harmonian by Mousegraphics Exudes Healthy Eating
Opportunity for food and beverage companies to differentiate themselves and appeal to health-conscious consumers through grain-focused packaging.
CategoryLifestyle
Feminine Vitamin Packaging
Glokio's Vitamin Packaging Design is Pure and Simple
Companies in the health and wellness industry can consider the adoption of minimalist packaging designs to capture the attention of consumers that favor simplicity and declutterin…
CategoryLifestyle
Healthy Indulgent Truffles
Sweet Virtues' Healthy Chocolate Snacks Are Loaded with Superfoods
Opportunity for food companies to develop and market healthier chocolate snacks.
CategoryLifestyle
Superfood-Infused Chocolates
WiseOne Superfoods' Healthy Raw Chocolates Boast Health Benefits
Innovative companies in the food and beverage industry have the opportunity to create and market healthy chocolate products with added health benefits.
CategoryLifestyle
Hemp Tortilla Chips
These Chips are Delicious and Nutritious
Disruptive innovation opportunity: Explore the potential for hemp-based foods and beverages in the market.
