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Antidote's Juice Packaging Tells a Story for Its Unique Benefits

 - Jul 28, 2014
References: sargamgupta & packagingoftheworld
Fresh, cold-pressed juice packaging has a look to it that is often very similar, but these designs for Antidote's organic juices break free from that mold. The designs by Sargam Gupta feature playful illustrations and branding that makes the benefits or functions of each juice very clear, such as 'Exhale' for relaxation and 'Light Up,' for radiant, glowing skin.

Unlike a lot of other fresh-pressed organic juices on the market, what sets Antidote apart is its carefully calculated ingredients, which is communicated on the juice packaging. The triangular elements on the bottles are both mountain-like and balanced geometrically, showing off each fresh drink as a natural cure-all for all the toxicity in our modern lives.