Category
Fashion
Scaled Restraint
Trend cluster
Category
Surreal
Coiffure
A desire for experimentation and fun sees hairstyles get fantastical.
5.1
Trend score
Trend
What is the Surreal Coiffure trend?
Surreal Coiffure: Consumers are turning to eccentric, fantasy-inspired hairstyles to satisfy a desire for fantasy and exoticism in the everyday. As hectic schedules leave less time for fun and traditional parameters for what's appropriate are relaxed, consumers turn to their appearance for creative experimentation.
Trend themes
Themes within the Surreal Coiffure trend
Three behaviours holding the trend together01
Fantasy-Inspired Hairstyles
As hectic schedules leave less time for fun and traditional parameters for what's appropriate are relaxed, customers are turning to their appearance for creative experimentation, leading businesses to create new and creative products and styles inspired by fantasy.
02
Bohemian Floral Accessories
As people choose to forego drastic changes in their appearance in favor of accessories, companies should invest in creating and marketing more romantic and whimsical hair gems and bling-infused tiaras and diadems for customers searching for accessories that fit their personal style.
03
Surreal and Expressive Cosmetics and Hair
Businesses can draw inspiration from the punk clown photography trend and innovate within the beauty and hair industries by offering bold, artistic, and theatrical aesthetics in their products and services.
Industry implications
What the Surreal Coiffure trend means for industry
Where the trend changes the playbookFor
Fashion and Beauty
The fashion and beauty industries can benefit from the trends towards highly expressive and creative hairstyles and accessories, with opportunities to offer new and innovative products that target customers looking for highly personalized fashion statements.
For
Photography
The photography industry can explore new themes and approaches inspired by surrealism and the fantastical, with opportunities to create highly expressive visual stories that connect with audiences on an emotional level.
For
Art and Design
The art and design industries have unique opportunities to innovate with new forms and materials, inspired by bohemian, surreal and punk aesthetics, and cater to customers looking for truly unique and imaginative products.
Trend signals
Trend signals for Surreal Coiffure
Trend score 5.1 out of 10, from popularity 63%, activity 83%, freshness 8%.
Popularity63%
Activity83%
Freshness8%
Audience
10%Men
90%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Surreal Coiffure trend
6 featured examples from Dec 3, 2013 to Aug 21, 2014CategoryFashion
Mermaid-Worthy Beauty Looks
AQUA by Joanna Kustra Stars a Stunning Vanessa Grasse
Disruptive innovation opportunity: Develop new techniques and products to create subtly surreal beauty looks.
CategoryFashion
Extreme Hair Color Editorials
The Enrique Badulescu Marie Claire US Beauty Story is Seapunk-Themed
Disruptive innovation opportunities can be found in the fashion industry by incorporating aquatic and pastel color palettes and tech-infused graphics.
CategoryFashion
Hippie Floral Photography
Michaela Kocianova Stars in the Elle Czech May 2014 Issue
Fashion brands can incorporate natural elements, such as flowers, into their designs.
CategoryFashion
Romantically Whimsical Accessories
These Bohemian Hair Accessories by Jennifer Behr are Dazzling
The fashion industry can capitalize on the trend by creating new and diverse collections of bohemian hair accessories, offering customers more options for self-expression and indi…
CategoryFashion
Punk Clown Photography
Glassbook Magazine's Green Envy Editorial Features Vivid Cosmetics
Disruptive innovation opportunity: Introduce a subscription-based service that offers curated boxes of technicolored makeup products for customers to experiment with.
CategoryFashion
Chic Crytallized Headdress Collections
The Jennifer Behr Spring 2014 Line Makes Your Head Shine
Disruptive innovation opportunity: Introduce new and unique fashion accessories that incorporate crystal embellishments.
