There are many different beauty looks women can embrace during the summer season, AQUA by Joanna Kustra, a photographer based in London, United Kingdom, focuses on a the influence of bodies of water. The center of many getaways be it to the cottage or a tropical destination, it is a refreshing change from warmer, vibrant palettes that are often embraced.
Starring model Vanessa Grasse, AQUA by Joanna Kustra is shot in studio against a blue backdrop. Channeling her inner mermaid, she is styled in a variety of subtly surreal ways. Whether donning a colorful wig or sporting a natural dewy skinned makeup look, she is utterly enchanting. The looks featured throughout were created by makeup artist Laura Louise and hair stylist Kasia Fortuna. It was shot for Atlas Magazine.
What's Driving This Trend
- Subtle Surreal Beauty
- Opportunity for makeup artists and hair stylists to create imaginative and dreamlike beauty looks.
- Natural Dewy Skin
- Opportunity for skincare brands to develop products that enhance and promote a natural dewy skin appearance during summer.
- Colorful Wig Fashion
- Opportunity for wig manufacturers and fashion brands to tap into the trend of wearing vibrant and playful wigs for a bold and unique summer look.
Who This Affects Most
- Makeup Artist Industry
- Disruptive innovation opportunity: Develop new techniques and products to create subtly surreal beauty looks.
- Skincare Industry
- Disruptive innovation opportunity: Create innovative skincare products that enhance and maintain a natural dewy skin appearance in summer.
- Wig Industry
- Disruptive innovation opportunity: Design and produce trendy and high-quality colorful wigs for fashion-forward individuals seeking a standout summer look.
