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SAMPLE CONSUMER INSIGHTS - Subscribe to access 9,672 more

Mobile Sentimentality

Service providers turn to humanized campaign elements for consumer appeal

Implications - Seeking to showcase mobile capacities in a more metaphorical manner, service providers are turning to symbolic ad campaigns for sentimental appeal. Referencing elements of bravery and long-distance love, providers are seeking to demonstrate benefits like data coverage through a more emotion-centric lens. This reflects a need to showcase product and service usage in a way that consumers can emotionally connect with.
4 Featured, 35 Examples:
111,899 Total Clicks
Date Range:
Jan 13 — Dec 14
Consumer Insight Topics:

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