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Mobile Sentimentality

Service providers turn to humanized campaign elements for consumer appeal

Implications - Seeking to showcase mobile capacities in a more metaphorical manner, service providers are turning to symbolic ad campaigns for sentimental appeal. Referencing elements of bravery and long-distance love, providers are seeking to demonstrate benefits like data coverage through a more emotion-centric lens. This reflects a need to showcase product and service usage in a way that consumers can emotionally connect with.
2.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 35 Examples:
111,899 Total Clicks
Date Range:
Jan 13 — Dec 14
Trending:
Untested
Consumer Insight Topics:

Featured Examples

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