Service providers turn to humanized campaign elements for consumer appeal
Implications - Seeking to showcase mobile capacities in a more metaphorical manner, service providers are turning to symbolic ad campaigns for sentimental appeal. Referencing elements of bravery and long-distance love, providers are seeking to demonstrate benefits like data coverage through a more emotion-centric lens. This reflects a need to showcase product and service usage in a way that consumers can emotionally connect with.
Trend Themes
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Emotion-centric Lens Marketing — Service providers are seeking to demonstrate benefits like data coverage through a more emotion-centric lens, creating disruptive innovation opportunities in the marketing industry to connect with customers on a more personal level.
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Mobile Instrument Symphony Campaigns — Mobile Instrument Symphony Campaigns like Hello Bank's Mobile Concerto are a new trend in experiential marketing, opening up a disruptive innovation opportunity to create memorable experiences through the use of mobile devices.
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Mobile Data Freedom — Mobile Data Freedom campaigns like Wind Mobile's 'Freedom to Connect' are a trend in telecom marketing that emphasize the security and safety net of data plans, creating a disruptive innovation opportunity for service providers to appeal to cost-conscious customers.
Industry Implications
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Telecom Industry — These trends heavily impact the Telecom industry and create disruptive innovation opportunities for service providers to better-market their products and services.
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Marketing Industry — These trends are disrupting the Marketing industry, creating an opportunity for businesses to connect more personally with their customers.
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Consumer Electronics Industry — These trends in mobile marketing may have a significant impact on the Consumer Electronics industry as mobile devices become more integrated with various aspects of consumers' lives.
4 Featured, 35 Examples:
128,378 Total Clicks
Date Range:
Jan 13 — Dec 14
Trending:
Untested
Consumer Insight Topics:
