Beauty in the fashion industry is mocked through tongue-in-cheek themes
Implications - Being able to relate to brand imagery ranks high for consumers, which is an issue that some brands are cleverly addressing through perfection spoofing. Particularly prevalent in the fashion industry, this shift towards mocking beauty standards creates a more approachable atmosphere for consumers seeking acceptance.
Trend Themes
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Perfection Spoofing — Brands are addressing the issue of relating to brand imagery by creating a more approachable atmosphere for consumers seeking acceptance by mocking beauty standards.
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Eccentric Doll-like Editorials — Eccentric doll-like editorials have a creepy and eccentric photoshoot that appeals to women who seek cold, contemporary twists and appeal to women who were never into Barbies all that much as children.
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Stepford Wife Lingerie Shoots — Agents Provocateur's innovated marketing through taking a throwback approach in its marketing strategy to show the Behind Closed Doors collection through showing their lingerie-clad models doing household chores in a 1950s-era suburban kitchen to create a new fantastical lookbook.
Industry Implications
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Fashion Industry — The fashion industry has centered trends around mocking beauty standards and eccentric doll-like editorials to address the issue of relating to brand imagery.
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Lingerie Industry — The lingerie industry has innovatively taken a throwback approach in marketing strategy to create a new fantastical lookbook.
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Photography Industry — The highly talented photography industry has shown that innovative surreal mannequin-like photography can create incredible doll-like photoshoots.
5 Featured, 34 Examples:
306,744 Total Clicks
Date Range:
Nov 13 — Dec 14
Trending:
Warm
Consumer Insight Topics:
