Colorful hairstyles expand beyond teen years for mature style expression
Implications - While the concept of colorful hair is nothing new, seeing these vibrant styles on more mature consumers is. Previously reserved for the teen segment, the chromatic hairstyle is permeating office style and formal occasions, denoting a shift away from formality and toward a carefree attitude in typically restrictive environments.
Trend Themes
-
Mature Chromatic Hairstyles — The chromatic hairstyle is making a shift away from formality and toward a carefree attitude in typically restrictive environments.
-
Eccentric Hair Editorials — Dying hair a funky color has become a fashion statement and is being showcased in colorful and theatrical photo shoots.
-
Quirky Colorful Editorial Backdrops — Creative and experimental backdrops provide an opportunity for women to have fun with their looks in unexpected ways.
Industry Implications
-
Fashion — The fashion industry can capitalize on the trend of mature chromatic hairstyles by offering more vibrant wardrobe options to match the hairstyles.
-
Beauty — The beauty industry can create more products that enable the shift away from formality and toward a carefree attitude in typically restrictive environments.
-
Photography — Photographers can experiment with colorful and quirky backdrops, as well as eccentrically dyed hair and makeup, to produce visually vivid photo shoots that are more edgy than they are conventionally aesthetic.
