Category
Fashion
Scaled Restraint
Trend cluster
Category
Chromatic
Cut
Colorful hairstyles expand beyond teen years for mature style expression.
5.4
Trend score
Trend
What is the Chromatic Cut trend?
Chromatic Cut: While the concept of colorful hair is nothing new, seeing these vibrant styles on more mature consumers is. Previously reserved for the teen segment, the chromatic hairstyle is permeating office style and formal occasions, denoting a shift away from formality and toward a carefree attitude in typically restrictive environments.
Trend themes
Themes within the Chromatic Cut trend
Three behaviours holding the trend together01
Mature Chromatic Hairstyles
The chromatic hairstyle is making a shift away from formality and toward a carefree attitude in typically restrictive environments.
02
Eccentric Hair Editorials
Dying hair a funky color has become a fashion statement and is being showcased in colorful and theatrical photo shoots.
03
Quirky Colorful Editorial Backdrops
Creative and experimental backdrops provide an opportunity for women to have fun with their looks in unexpected ways.
Industry implications
What the Chromatic Cut trend means for industry
Where the trend changes the playbookFor
Fashion
The fashion industry can capitalize on the trend of mature chromatic hairstyles by offering more vibrant wardrobe options to match the hairstyles.
For
Beauty
The beauty industry can create more products that enable the shift away from formality and toward a carefree attitude in typically restrictive environments.
For
Photography
Photographers can experiment with colorful and quirky backdrops, as well as eccentrically dyed hair and makeup, to produce visually vivid photo shoots that are more edgy than they are conventionally aesthetic.
Trend signals
Trend signals for Chromatic Cut
Trend score 5.4 out of 10, from popularity 70%, activity 85%, freshness 8%.
Popularity70%
Activity85%
Freshness8%
Audience
10%Men
90%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Chromatic Cut trend
6 featured examples from Nov 14, 2013 to Aug 21, 2014CategoryFashion
Extreme Hair Color Editorials
The Enrique Badulescu Marie Claire US Beauty Story is Seapunk-Themed
Disruptive innovation opportunities can be found in the fashion industry by incorporating aquatic and pastel color palettes and tech-infused graphics.
CategoryFashion
Polished Punk Photography
The L’Oreal Feria Pastel Toning Conditioner Campaign by Peter Pedo
Beauty industry professionals can offer products and services that cater to the growing demand for temporary hair color and quick, dramatic transformations by embracing innovative…
CategoryFashion
Eccentrically Dyed Hair Editorials
The Cosmopolitan US April 2014 Photoshoot Stars Ali & Victoria
The beauty industry can take advantage of eccentric hair trends by developing new products and treatments to meet consumer demands.
CategoryFashion
Quirkily Colorful Editorial Backdrops
Harayer Magazine by Cosimo Buccolieri is Experimental
Photography studios that specialize in creating standout fashion editorials.
CategoryFashion
Punk Clown Photography
Glassbook Magazine's Green Envy Editorial Features Vivid Cosmetics
Disruptive innovation opportunity: Introduce a subscription-based service that offers curated boxes of technicolored makeup products for customers to experiment with.
CategoryFashion
Primary Colored Bob Cuts
This Punkish Series by Milica Shishalica is called Piet Mondrian
Disruptive innovation opportunity: Develop innovative hair care products and tools that cater to unique and vibrant hair colors like primary colored bob cuts.
