Category
Tech
Delegated Interfaces
Trend cluster
Category
Unconventional
Resilience
Tech devices turn to unique protective features to heighten product care.
2.9
Trend score
Trend
What is the Unconventional Resilience trend?
Unconventional Resilience: Moving beyond common water-resistant capabilities, devices like audio systems and smartphones are turning to more niche protective qualities for customized appeal. Adapting cases and material designs to be resilient to unconventional elements like sand, brands are seeking to make products more conducive to unexpected hazards, thus adding a heightened level of adaptability to the consumer experience.
Trend themes
Themes within the Unconventional Resilience trend
Three behaviours holding the trend together01
Niche product protection
Product manufacturers are enhancing their devices with niche protective qualities to make products more conducive to unexpected hazards.
02
Resilient tech devices
Tech devices are becoming more resilient by adapting cases and material designs to be robust to unconventional elements like sand and drops.
03
Impact-resistant materials
Impact-resistant materials are gaining popularity to make tech devices durable enough to shrug off the impact of accidental drops.
Industry implications
What the Unconventional Resilience trend means for industry
Where the trend changes the playbookFor
Consumer Electronics
Developing enhanced device protection to enhance customer experience while improving durability.
For
Tech Accessories
Creating tech accessories that can withstand unconventional elements and wear and tear.
For
Construction and Architecture
Leveraging impact-resistant material for product applications like windows, door glasses and skylights.
Trend signals
Trend signals for Unconventional Resilience
Trend score 2.9 out of 10, from popularity 52%, activity 27%, freshness 8%.
Popularity52%
Activity27%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Unconventional Resilience trend
4 featured examples from Jan 8 to Nov 24, 2014CategoryArt & Design
Sleek Rip-Resistant Earphones
The Sennheiser Momentum Headphones Set the Standard at CES 2014
The consumer electronics industry can leverage the sleek tech-design trend to create a new generation of products that prioritize both functionality and aesthetic appeal, attracti…
CategoryTech
Camera-Resistant Headwear
This ‘Justice Cap’ is an LED Baseball Cap that Blocks Cameras
Fashion industry could integrate privacy-enhancing features into products, creating a new niche for privacy-conscious consumers.
CategoryTech
Sand-Proof Bluetooth Speakers
The Super-M Bluetooth Speaker is Water-Resistant and Sand-Resistant
The consumer electronics industry can leverage the trend of durable Bluetooth speakers to offer more rugged and resilient audio devices for various outdoor activities.
CategoryArt & Design
Smash-Resistant Glass
Corning's Gorilla Glass 4 is Designed To Survive Being Dropped
The electronics manufacturing industry can benefit from utilizing drop-resistant glass in smartphones and other electronic devices, providing added value and customer satisfaction.
