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Familiarized Sweetener

Opening sugar alternatives up to a bigger market through comfort foods

Implications - Though alternative sweeteners such as yucon syrup and stevia are well-known, they are only truly accepted by a small group of health-conscious consumers. Familiarizing alternative sweeteners by incorporating them into non-threatening food forms or packaging addresses this issue in a way that satiates both the need for a healthier alternative, and the desire to stay within the comfort zone.
4.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 35 Examples:
202,651 Total Clicks
Date Range:
Aug 13 — May 15
Trending:
Warm
Consumer Insight Topics:

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