Consumers turn to superfood toppings as a subtle source of nutrition
Implications - Helping to enhance rather than replace traditional comfort foods, consumers are turning to less drastic measures when it comes to nutritional intake. Using plant-based superfoods like hemp seeds as a topping or textural ingredient, consumers are seeking to integrate health food sources without sacrificing familiar tastes and food forms, reflecting a need for more adaptable products to support healthy living.
Trend Themes
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Superfood Toppings — Consumers are turning to less drastic measures when it comes to nutritional intake and integrating health food sources without sacrificing familiar tastes and food forms.
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Vegan Desserts — Consumers are seeking plant-based options for frozen desserts and vegan soft-serve ice cream with nutritious toppings is gaining popularity.
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Hemp-based Coatings — Hemp seeds are being used in place of bread crumbs for gluten-free, high-protein coatings and can be used to make hemp-crusted chicken.
Industry Implications
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Food and Beverage — The food and beverage industry can create and market products with plant-based superfoods as toppings or coatings for consumers seeking healthy options.
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Health and Wellness — The health and wellness industry can educate consumers about the benefits of these superfoods and develop products to meet their needs for more adaptable, healthier options.
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Frozen Desserts — The frozen dessert industry can explore creating plant-based, vegan options with healthy toppings that still satisfy consumers' cravings for sweet treats.
