The social aspect of team sports is transitioned to mobile technology
Implications - Apps and social networks specifically designed for the sporting consumer are on the rise as technological integration is demanded across all industries. As consumers crave social interaction for solo activities like jogging, apps designed to increase socialization are expanding the need for more connected everyday tasks.
Trend Themes
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Gamification — By adding gaming elements or competitions, workout apps are becoming more engaging and enjoyable to users.
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Social Integration — Incorporating social networking features to workout apps helps users have a more communal experience while also maintaining accountability.
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Wearable Technology — Apps that are compatible with wearable technology, such as smartwatches, are becoming more convenient for users to access and view their fitness progress.
Industry Implications
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Fitness — Fitness companies can integrate gamification elements to make exercising more enjoyable, while also using wearable technology to allow users to better monitor their progress.
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Mobile Technology — With the rise of fitness apps and the demand for more social integration, mobile technology companies can create innovative apps that combine different types of physical activity with social elements
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Gaming — Gaming companies can expand their market by developing apps that incorporate physical activity in a fun and engaging way, such as leaderboard challenges for running or jogging.
