The Trace app experiments with a fun way to get people active. It's a social app that lets people send a secret message in the form of a walking route. The recipient can only see the message if they head out for a walk. It's based around the phenomenon of industrious bikers and joggers carving out fun shapes on Google Maps.
By taking this action one step further, the Trace app is able to tap into another demographic -- one that is looking for a great excuse to get outside. Not to mention that it creates a different way to communicate between friends and family. A project headed by University of Washington's Daniela Rosner, the Trace app rethinks motivation. She says, "[What if] instead of transporting someone to a place, the application focused on the journey?" Rosner asks. "What if instead of attempting to motivate a walk through step counts and tracking, the application extended social relations through walking?"
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