Hard lemonade brand Seth & Riley's Garage is new on the market, but it's coming on strong with its 'Kind of Genius. Kind of.' campaign. Seth & Riley's Garage is setting itself apart with a laid back and cool approach that's full of humour.
In these print ads, the bottled hard lemonades are shown surrounded by a lot of white space and what almost seems like preliminary notes from a brainstorming session. For these "genius" print ads, Belgium's Duval Guillaume agency uses handwritten text like: "spend the whole budget on three cool films shot on a palm beach and finish the print campaign on the flight back." As lazy as it comes across, the wit and ballsy nature of the booze brand comes through in these ads that might just be genius themselves.
Key Themes Behind This Trend
- Humorous Branding
- Opportunity for brands to differentiate themselves by incorporating humor into their marketing campaigns.
- Minimalistic Advertising
- Potential for brands to leverage white space and simplistic design to create visually striking and attention-grabbing advertisements.
- Authentic Voice
- Brands can connect with consumers by adopting a laid-back and genuine tone in their messaging.
Where This Applies
- Alcoholic Beverages
- Disruptive innovation opportunity for alcoholic beverage companies to develop unique and humorous marketing strategies.
- Advertising and Marketing
- Opportunity for advertising and marketing agencies to explore unconventional approaches, such as incorporating handwritten text and minimalistic design.
- Creative Agencies
- Opportunity for creative agencies to experiment with unconventional advertising techniques and help brands stand out in a crowded market.
