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As Intended, Seth & Riley's Garage Print Ads Are 'Kind of Genius'

 - Apr 29, 2014
References: carlsberggroup & creativecriminals
Hard lemonade brand Seth & Riley's Garage is new on the market, but it's coming on strong with its 'Kind of Genius. Kind of.' campaign. Seth & Riley's Garage is setting itself apart with a laid back and cool approach that's full of humour.

In these print ads, the bottled hard lemonades are shown surrounded by a lot of white space and what almost seems like preliminary notes from a brainstorming session. For these "genius" print ads, Belgium's Duval Guillaume agency uses handwritten text like: "spend the whole budget on three cool films shot on a palm beach and finish the print campaign on the flight back." As lazy as it comes across, the wit and ballsy nature of the booze brand comes through in these ads that might just be genius themselves.