Category
Lifestyle
Calm Monitoring
Trend cluster
Category
Sippable
Superfood
Grains and health ingredients take on liquid forms for on-the-go convenience.
3.2
Trend score
Trend
What is the Sippable Superfood trend?
Sippable Superfood: Moving beyond traditional health supplements, beverage brands are turning to exotic superfoods for unexpected allure. Broadening consumer awareness about lesser known protein sources like hemp, brands are turning to experimental beverage techniques to reinvent how sources of nutrition are consumed. Such adaptations allow consumers to indulge in health foods both at home and on-the-go.
Trend themes
Themes within the Sippable Superfood trend
Three behaviours holding the trend together01
Superfood Beverages
Brands are experimenting with exotic superfoods for unexpected beverages, resulting in a broader consumer awareness of lesser-known protein sources like hemp and the potential for innovative beverage techniques for at-home and on-the-go consumption.
02
Hybrid Superfoods
By combining potent superfoods like chia seeds and leafy greens into one easy-to-drink form, brands like Mamma Chia are tapping into a growing trend where consumers are opting to drink their greens instead of chewing them in the form of a salad, presenting an opportunity for wider market appeal.
03
Alternative Dairy Products
Expanding beyond traditional dairy-free options like nut or soy milks, companies are in search of healthier alternatives for a variety of restricted diets, like Suzie's non-dairy quinoa milk, offering new market potential for alternative dairy makers.
Industry implications
What the Sippable Superfood trend means for industry
Where the trend changes the playbookFor
Beverage Industry
There is significant opportunity for beverage industry players to experiment with exotic superfoods, to develop hybrid innovative techniques for consumption, and to stay abreast of the latest trends in marketable dairy replacements.
For
Superfood Industry
Demand for superfoods is growing as consumers search for healthy alternatives, resulting in a competitive landscape for sourcing exotic ingredients and an opportunity for brands to develop new combinations of potent superfoods for easy consumption.
For
Dairy Alternative Industry
In this growing market for dairy alternatives, a wider range of consumers are considering alternative options such as quinoa milk, which showcase a broader range of product development opportunities to expand dairy-free options to wider audiences.
Trend signals
Trend signals for Sippable Superfood
Trend score 3.2 out of 10, from popularity 41%, activity 48%, freshness 8%.
Popularity41%
Activity48%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Sippable Superfood trend
4 featured examples from Aug 2, 2014 to Nov 19, 2015CategoryLifestyle
Caffeinated Superfood Beverages
Love Grace's Organic Herbal Energy Features Cold-Brewed Blends
The beverage industry can capitalize on the trend for superfoods to create new and innovative beverages.
CategoryLifestyle
Hybrid Superfood Beverages
Mamma Chia's 'Chia & Greens' Beverages Combine Potent Superfoods
The trend of combining superfoods and greens presents an opportunity for beverage companies to create unique and convenient products.
CategoryLifestyle
Savory Quinoa Drinks
NUWI Quinoa Snacks Take the Form of Beverages
Opportunity for health and wellness companies to expand their product offerings with quinoa-based beverages.
CategoryLifestyle
Creamy Quinoa Milks
This Non-Dairy Beverage Made from Pure Quinoa
The food and beverage industry can benefit from the trend of non-dairy beverages by creating innovative and healthy products using alternative ingredients like pure quinoa.
