Trend cluster
Category

Transportation
Connectivity

Vehicles go beyond WiFi capabilities to enhance consumer engagement.

Data-Powered VehiclesCloud-Connected Concept BikesDrone-Outfitted CarsAutomotive Central Computers

Trend

What is the Transportation Connectivity trend?

Transportation Connectivity: Enhancing the commuter experience with heightened customization, manufacturers are integrating data and cloud capabilities to make automobiles more user-friendly. Offering more than just WiFi access, manufacturers are allowing consumers to easily sync their phones and devices to bicycles and cars, offering drivers a greater level of control while on-the-go.

Trend themes

Themes within the Transportation Connectivity trend

Three behaviours holding the trend together
01

Cloud and Data Connectivity

Automobile manufacturers are integrating data and cloud capabilities into their vehicles for heightened customization and user-friendly experiences.

02

Integration of Drones with Vehicles

Innovative car manufacturers are incorporating drones into their designs to assist with tasks and provide additional functionality.

03

Central Computers for Automotive

The advent of central computers for vehicles, which utilize Android technology and cloud-based tracking, has the potential to provide automation and increased efficiency.

Industry implications

What the Transportation Connectivity trend means for industry

Where the trend changes the playbook
For

Automobile Manufacturing

Automobile manufacturers have the opportunity to integrate innovative technologies, such as cloud-based data and autonomous drones, to offer a more user-friendly, customized driving experience.

For

Transportation and Delivery Services

The integration of drones with vehicles creates disruptive innovation opportunities for transportation and delivery services, streamlining operations and providing additional capabilities.

For

Information and Communication Technology

Central computers for automotive and cloud-based technologies provide opportunities for innovation within the information and communication technology industry, allowing for increased automation and efficiency.

Trend signals

Trend signals for Transportation Connectivity

Trend score 5.5 out of 10, from popularity 80%, activity 77%, freshness 8%.

Popularity80%
Activity77%
Freshness8%
Audience
50%Men
50%Women
  • Gen Alpha
  • Gen Z
  • Millennial
  • Gen X
  • Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific