More mattress brands prioritize eco-friendly production
Trend - Mattress brands are starting to prioritize sustainability alongside other industries, with brands in this space now offering everything from mattresses made from upcycled ocean plastic to organic, non-toxic mattresses for infants.
Insight - Sustainability is a growing priority for the average North American consumer as climate change and its consequences become more apparent. Now, consumers are increasingly seeking out brands that prioritize eco-friendliness in an authentic way--through materials and production that are actually safe, or even beneficial, for the environment.
Insight - Sustainability is a growing priority for the average North American consumer as climate change and its consequences become more apparent. Now, consumers are increasingly seeking out brands that prioritize eco-friendliness in an authentic way--through materials and production that are actually safe, or even beneficial, for the environment.
Workshop Question - How is your brand authentically prioritizing sustainability?
Trend Themes
1. Sustainable Mattresses - Brands are starting to prioritize sustainability by creating mattresses that are eco-friendly and made from upcycled ocean plastic to organic non-toxic mattresses for infants.
2. Certifications for Eco-friendly Mattresses - Brands are acquiring key certifications such as GREENGUARD Gold when it comes to low emissions of volatile organic compounds (VOCs), formaldehyde, and phthalates.
3. Renewable Mattress Programs - Companies such as Nest Bedding are creating programs such as the Lifetime Renewal Exchange program, where customers can help to reduce mattress waste with mattresses that are engineered to last two to three times longer than typical mattresses.
Industry Implications
1. Eco-friendly Mattress Industry - The eco-friendly mattress industry is expanding and companies are utilizing sustainable materials, receiving certifications, and are offering mattress renewal programs.
2. Sustainability Certification Industry - The certification industry is expanding and offering certifications such as GREENGUARD Gold for brands within different industries who are taking steps towards sustainability.
3. Renewable Product Industry - Renewable product industries such as the renewable mattress program by Nest Bedding provide opportunities for brand differentiation, waste reduction, and offer long-lasting products to consumers.
4 Featured, 36 Examples:
81,483 Total Clicks
Date Range:
Mar 20 — Jan 22
Trending:
Average
Consumer Insight Topics:
